Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
A watch can be passed down as an item that will hold, even gain in value. Some brands have even transformed this notion of heirloom and heritage into an element of their communication.
For every couple about to tie the knot, we wish you nothing but the best. Beginning with a selection of watches and wedding rings that will ensure the happiest day of your life is exactly that.
Forty years after Sidney Lumet, Kenneth Branagh is the director of a remake of "Murder on the Orient Express", based on the Agatha Christie novel. Onboard with the Shakespearian actor is a gilded cast that includes Johnny Depp, Willem Dafoe, Penelope Cruz and Michelle Pfeiffer.
Would Van Cleef & Arpels partner with a racing car team on a noisy circuit? The chances of this are about as improbable as HYT becoming an exclusive sponsor of ballet for Dubai Opera. In either case, the message sent out would be confusing, to say the least.
HYT's hydromechanical watches take us back to ancient water clocks, yet the Neuchâtel brand chooses not to build on this early form of time measurement, with its rich implications, in its communication. Wrongly so?