Thanks to the métiers d'art, or through stunning complications, watch dials take us far, very far, from our daily routine.

Gearheads love watches, watch nerds love cars. It's a simple equation, and grounds enough for watchmakers and car manufacturers to hit the road together.

In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.

Omega and the International Olympic Committee have extended their partnership through to the XXXV Olympiad in 2032… an anniversary date, since the brand first served as official timekeeper in Los Angeles in 1932.

Like the minute repeater, tourbillon and the perpetual calendar, the equation of time is a rare and valued complication. True, it is an arcane function that neither chimes the hours, nor fights the effects of gravity, but it is rooted in the history of watchmaking and is therefore meaningful for aficionados.

H. Moser & Cie Chief Executive Edouard Meylan has made irreverent humour a hallmark of the brand's communication. Throw in some adroit marketing and huge respect for traditional watchmaking, and stand well back!