Over the past decades, luxury brands, jewellers, passionate entrepreneurs and independent creators have entered the watchmaking world where they have distinguished themselves with truly original case designs.
Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.
Five collectors from around the globe tell us what makes the deal for them (or not). We round off the series with insight from Turonny Fuad, an entrepreneur in Singapore.
These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.
Tourbillons were the hot new complication in the late ’90s and early aughts. At the time, it was impressive enough to show the escapement on the dial, with its twirling carriage and decorated bridge. Nearly 20 years later, tourbillons need to pack a little more oomph to impress potential buyers.
Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.