Love is in the air between watchmakers and carmakers, although breakups and makeups mean partnerships can resemble a game of musical chairs. We take a look at the latest mechanically-inspired collaborations.
Who would have thought that an anti-establishment musical manifesto would inspire diamond-smothered watches and unorthodox marketing strategies? Incandescent, unpredictable, forty years after its official demise, punk is as powerful as ever.
After several years of blue being the big colour trend among dials, a shift was seeing during SIHH and several months later it still seems to be going strong during Baselworld. Black is back...
Omega and the International Olympic Committee have extended their partnership through to the XXXV Olympiad in 2032… an anniversary date, since the brand first served as official timekeeper in Los Angeles in 1932.
Like the minute repeater, tourbillon and the perpetual calendar, the equation of time is a rare and valued complication. True, it is an arcane function that neither chimes the hours, nor fights the effects of gravity, but it is rooted in the history of watchmaking and is therefore meaningful for aficionados.
H. Moser & Cie Chief Executive Edouard Meylan has made irreverent humour a hallmark of the brand's communication. Throw in some adroit marketing and huge respect for traditional watchmaking, and stand well back!
Collecting has existed since ancient times, in different forms but always with the same desire to uncover that elusive object. It is also a quest we should pursue with the utmost caution since it moved online, "home" to the good, the bad and the downright ugly.