What do Carl Cox, Pharrell Williams, Carlos Cruz-Diez, Richard Orlinski and Alec Monopoly have in common? Answer: they have all co-created a luxury watch. For brands, collaborations such as these are a means of driving demand among millennial customers.
The lines between what we deem to be masculine and feminine are steadily blurring. From haute couture runways to high street fashion to what we wear on our wrist, we're no longer defined by "his" and "hers".
While social etiquette of “old” may have dictated that men should never wear a wristwatch at a black tie event – something about it being rude to be readily available to tell the time - many a modern man would feel naked without a timepiece around his wrist.
Times have changed since the days when to be fashionable in hip-hop all you needed was white Adidas shoes, a black fedora hat and statement gold chains. Now Kanye West, Beyoncé, Jay Z and Rihanna are bringing luxury to hip-hop style, which hasn't entirely given up the bling!
Simple, sober, rigorously precise and Bauhaus-inspired: what else but a Nomos watch. The German brand broke the mould at this year's Baselworld with a new reference whose in-house movement is contained in a square case. Glashütte clearly still has plenty of tricks up its sleeve.
He is the man who put Omega where it is today. Now, after sixteen years at the helm, Stephen Urquhart is bowing out. A sign of changing times, he is the third Chief Executive to step down at the head of the top three Swiss watch brands in under a year.