"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.
In a year marked by Woodstock, Concorde's first scheduled flight and the moon landing, Swiss watchmakers battled it out to present the first automatic chronograph. It would be Seiko that took the honours with its Calibre 6139, before striking an almost fatal blow with the Astron.
As an expression of their commitment to corporate responsibility, the Schaffhausen manufactory is supporting the Plastiki Expedition of David de Rothschild and his organization Adventure Ecology.
No self-respecting collector would ever put their "grandes complications" at risk. Instead, they will wear their "second" watch: a sturdy, inexpensive timepiece for all occasions. And with only a few models fitting the bill, second watches could well be a new market for brands.
More than just a sensational feat for the record books, the Pangaea Expedition wants to bring awareness about the fragile state of our planet so we can take global steps to protect and nurture Mother Earth now and in future generation.
From the first mechanical clocks with no dial to the Day&Night watch by Romain Jérôme that doesn't give the time, it seems timepieces have reached a point where they can fully express themselves without referring to that most fundamental matter, the flow of time.
For a long time an elite sport, the skill and thrill of polo is now attracting a wider audience. It is also becoming a coveted discipline for sponsors, who see it as a fabulous means of reaching a highly desirable clientele.