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Lifestyle

Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
The 1969 Quartz Astron 50th Anniversary Limited Edition © Seiko
Watch Stories
1969, Switzerland vs. Japan

In a year marked by Woodstock, Concorde's first scheduled flight and the moon landing, Swiss watchmakers battled it out to present the first automatic chronograph. It would be Seiko that took the honours with its Calibre 6139, before striking an almost fatal blow with the Astron.

Thursday, 31 October 2019
4 min read
11
Balance with silicon hairspring
Connoisseur of watches
Silicon balance springs Made in America

Can a U.S.-made silicon balance spring jumpstart the country’s watch manufacturing industry?

Wednesday, 19 June 2019
4 min read
5
Bucherer store in Paris
Trend Forecaster
What women really want

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.

Thursday, 13 June 2019
Victoria Townsend
5 min read
2
Lifestyle © Montblanc
Trend Forecaster
10 bronze watches for the summer

Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.

Tuesday, 11 June 2019
5 min read
11
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
Celestia Astonomical Référence 9720C de 2017 © Vacheron Constantin
Watch Stories
A date with Vacheron Constantin calendars

Sometimes history can give an entirely different colour to an event. Vacheron Constantin's presentation of its Patrimony perpetual calendar ultra-thin took on a completely new dimension following the sale at auction, just days earlier, of the Don Pancho, a remarkable calendar watch made by the Manufacture in the 1930s.

Wednesday, 29 May 2019
5 min read
10
Ryan Reynolds
Watch Stories
Ryan Reynolds keeps it classic

The Canadian cutie plays Deadpool, Marvel's wisecracking superhero - a guy in a burgundy leather costume and a mask that wouldn't look out of place on a Mexican wrestler. We asked the "merc with a mouth" about his favourite watches.

Friday, 24 May 2019
Frank Rousseau
5 min read
5
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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