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Lifestyle

Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
The Longines Lindbergh Hour Angle Watch 1927-2017 - 90th Anniversary
Watch Stories
Military watches – don't mention the war

Time's migration from pocket to wrist owes a lot to military watches whose many qualities have earned these honest, well-made timepieces their stripes. Even so, brands prefer to focus on their vintage appeal rather than dwell on their origins in the heat of battle.

Friday, 22 May 2020
5 min read
30
Many quartz calibers © Vincent Daveau
Watch Stories
A brief history of quartz (1)

The quartz revolution traumatised the Swiss watch industry to such a degree it is rarely documented. No longer, thanks to this short read. Part one: from the Seiko Astron to the Swatch.

Tuesday, 17 September 2019
7 min read
8
Sylvia Earle, Rolex Testimonee since 1982, on a dive.
Trend Forecaster
Brand ambassadors: more than a (pretty) face

Using an ambassador to represent a brand and its image is an idea that's still going strong, as these twenty-first century examples confirm.

Friday, 13 September 2019
5 min read
5
Former CEO of Anonimo and now managing director of the Fine Watch Club, for the past six months Julien Haenny has managed a staff of five.
Trend Forecaster
The Fine Watch Club launches in Geneva

Based in Geneva and officially open since early September, the Fine Watch Club already has 6,000 members, all passionate about watches. Membership benefits include access to exclusive events and limited editions.

Thursday, 12 September 2019
4 min read
4
HM3 Frog introduces steeply curved sapphire domes (2010) © MB&F
Trend Forecaster
In the clear with sapphire

Recent developments have enabled watchmakers to overcome some of the difficulties inherent to working with sapphire and use its transparency to ever more spectacular effect. However, the greatest challenges aren't always where one might think. The proof with MB&F.

Wednesday, 11 September 2019
6 min read
8
Limelight Gala © Piaget
Trend Forecaster
Top 5 jewellery watches on Instagram

Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.

Friday, 06 September 2019
4 min read
Reproduction of the Semper opera house clock inside the A. Lange & Söhne store in Dresden © A. Lange & Söhne
Watch Stories
25 years of the Lange 1

It all began (again) on October 24th 1994 when Walter Lange and Günter Blümlein, the men behind the revival of A. Lange & Söhne, presented the first watches of a new era. Foremost among them: the Lange 1 and its revolutionary outsize date which commands the dial, whatever the other complications.

Tuesday, 03 September 2019
5 min read
7
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
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