Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
Time's migration from pocket to wrist owes a lot to military watches whose many qualities have earned these honest, well-made timepieces their stripes. Even so, brands prefer to focus on their vintage appeal rather than dwell on their origins in the heat of battle.
The quartz revolution traumatised the Swiss watch industry to such a degree it is rarely documented. No longer, thanks to this short read. Part one: from the Seiko Astron to the Swatch.
Based in Geneva and officially open since early September, the Fine Watch Club already has 6,000 members, all passionate about watches. Membership benefits include access to exclusive events and limited editions.
Recent developments have enabled watchmakers to overcome some of the difficulties inherent to working with sapphire and use its transparency to ever more spectacular effect. However, the greatest challenges aren't always where one might think. The proof with MB&F.
Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.
It all began (again) on October 24th 1994 when Walter Lange and Günter Blümlein, the men behind the revival of A. Lange & Söhne, presented the first watches of a new era. Foremost among them: the Lange 1 and its revolutionary outsize date which commands the dial, whatever the other complications.