Gary Oldman has always refused to be typecast, appearing where audiences least expect him. He does it again, and brilliantly so, in his portrayal of one of the Second World War's most emblematic figures: the great Winston Churchill.
The pre-owned watch market is hot, and after a disastrous 25-month slump, the market for new watches is picking up. Would offering extended warranties boost the recovery? From a functional and value-retention standpoint, it would make very little difference, because service is the issue.
The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.
According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.
Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.
Gearheads love watches, watch nerds love cars. It's a simple equation, and grounds enough for watchmakers and car manufacturers to hit the road together.
In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.