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Lifestyle

Articles on the subject: Trend Forecaster

Seamaster Planet Ocean Ultra Deep Professional © Omega
Trend Forecaster
When watches travel to the ends of the Earth

Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.

Friday, 05 July 2019
6 min read
9
Les Ambassadeurs, Zurich boutique
Trend Forecaster
Les Ambassadeurs joins the pre-owned market

Les Ambassadeurs, one of Switzerland's leading retailers with stores in five Swiss cities, has launched a new service in its boutiques for customers wishing to buy and sell pre-owned watches. All the watches on sale are certified and come with a 15-month guarantee. Customers can also put an existing timepiece towards a new purchase. Interview.

Thursday, 04 July 2019
5 min read
Submersible Marina Militare Carbotech 47mm © Panerai
Trend Forecaster
10 dive watches for a cool, cool summer

Slip on your diving suit, adjust your mask and make a splash with one of these ten new dive watches.

Friday, 28 June 2019
5 min read
10
Cory Richards
Trend Forecaster
Vacheron Constantin on Everest

A new Vacheron Constantin prototype watch made it nearly to the top of Everest on the wrist of National Geographic photographer and explorer Cory Richards – who is also an ambassador for the “One Of Not Many” brand campaign. We take you behind the scenes of the making of the watch, the climb, and Richards’ turbulent life.

Thursday, 27 June 2019
7 min read
7
Tudor-bronze-cover
Trend Forecaster
Top 5 bronze watches on Instagram

As bronze gains in popularity, which watches and which brands are making their mark online?

Thursday, 20 June 2019
4 min read
Bucherer store in Paris
Trend Forecaster
What women really want

The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.

Thursday, 13 June 2019
Victoria Townsend
5 min read
2
Lifestyle © Montblanc
Trend Forecaster
10 bronze watches for the summer

Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.

Tuesday, 11 June 2019
5 min read
11
Master Grande Tradition Gyrotourbillon Westminster Perpetuel © Jaeger-LeCoultre
Trend Forecaster
Selling by numbers... and words

Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.

Friday, 31 May 2019
5 min read
7
04_IWC_Galapagos_Mood
Seabed

What's new on the diving watch side?

Let's dive!
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