Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?
Articles on the subject: Trend Forecaster
Eliminate clutter, put an end to untidiness.... For Marie Kondo, author of the hugely popular KonMari method, life begins after a good clear-out. Several watch brands appear to have taken her theories to heart to put some order into their collections.
Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.
These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.
Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.
According to a recent study, 84% of outbound sharing takes place via dark social channels. That this should coincide with a surge in interest in second-hand timepieces might not be completely fortuitous.