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Lifestyle

Articles on the subject: Trend Forecaster

Connected Modular 45 Golf Edition © TAG Heuer
Trend Forecaster
The evolution of sport watches

From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.

Tuesday, 19 November 2019
Cait Bazemore
6 min read
13
Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
The original Monaco from 1969 was considered too unconventional for the era.
Trend Forecaster
A little piece of Elvis, Paul or Jackie on your wrist…

With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.

Friday, 11 October 2019
Flavia Giovannelli
6 min read
Time Fast D8 © L’Épée 1839
Trend Forecaster
Eight great clock designs

These days, we can check the time on our phone, ask Siri what the time is, even listen to clock ticking ASMR to fall asleep. Why not take a step back from these modern distractions and join us in celebrating some of the best wall clocks that enjoy time in its purest form.

Friday, 04 October 2019
Hope Frost
9 min read
4
Shepard Fairey, Hublot's Ambassador, and his Big Bang Meca-10 Shepard Fairey Limited Edition
Trend Forecaster
Art and watchmaking, a strategic alliance

Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.

Monday, 30 September 2019
6 min read
19
Haute Horlogerie journals 2019-2020
Trend Forecaster
Watch Trends 2019-2020, a unique analysis from the FHH

This latest publication from the Fondation de la Haute Horlogerie, in consultation with NellyRodi forecasting agency, deciphers the latest trends in watches through four socio-styles. Whether you're a Connoisseur or an Idealist, an Extrovert or a Performer, you'll find the watch that suits your lifestyle, tastes and aspirations.

Wednesday, 25 September 2019
4 min read
9
FreakLab calibre UN-210 © Ulysse Nardin
Trend Forecaster
How watchmakers are resisting magnetism

Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.

Monday, 23 September 2019
Flavia Giovannelli
7 min read
11
Sylvia Earle, Rolex Testimonee since 1982, on a dive.
Trend Forecaster
Brand ambassadors: more than a (pretty) face

Using an ambassador to represent a brand and its image is an idea that's still going strong, as these twenty-first century examples confirm.

Friday, 13 September 2019
5 min read
5
04_IWC_Galapagos_Mood
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