Using an ambassador to represent a brand and its image is an idea that's still going strong, as these twenty-first century examples confirm.
Articles on the subject: Trend Forecaster
Based in Geneva and officially open since early September, the Fine Watch Club already has 6,000 members, all passionate about watches. Membership benefits include access to exclusive events and limited editions.
Recent developments have enabled watchmakers to overcome some of the difficulties inherent to working with sapphire and use its transparency to ever more spectacular effect. However, the greatest challenges aren't always where one might think. The proof with MB&F.
Innovative techniques, beautiful colours and lavish diamonds fuel the trend for jewellery watches. We take a look at the gem-studded timepieces that shine brightest on social media.
Aided by the social media boom, watch photography has never been more in the spotlight. Watch aficionados share photos of their timepieces from all possible angles. Meanwhile, brands post images of their new collections on a daily basis. Is this overkill or a stimulus for innovation?
If there is one item not to leave off your holiday checklist (apart from your passport), it has to be a multi-function watch. From a GMT (in Bali) to a chrono (behind the wheel of a sports car), FHH Journal shares its pick of watches to suit every destination.
When it comes to choosing a watch for summer, the hardest part could be deciding which one. Take your pick of nautically-inspired models for the ideal swimming or sailing companion, blinding white watches to show off a tanned arm, or the sun-drenched sophistication of gold.