The lines between what we deem to be masculine and feminine are steadily blurring. From haute couture runways to high street fashion to what we wear on our wrist, we're no longer defined by "his" and "hers".
Articles on the subject: Trend Forecaster
Unless you're an Emo or a Goth, most people wouldn't be seen dead wearing a skull watch. And they would be wrong. Make no bones about it: today's skull watches are creative, innovative, high-mech pieces.
From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.
"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.
With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.
These days, we can check the time on our phone, ask Siri what the time is, even listen to clock ticking ASMR to fall asleep. Why not take a step back from these modern distractions and join us in celebrating some of the best wall clocks that enjoy time in its purest form.
Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.