Omega has just claimed, ad aeternam, the record for the deepest ever dive. A few weeks ago, Vacheron Constantin climbed to the roof of the world. After Panerai with its commandos or Richard Mille and Rambo, "extreme watches" have it tough.
Articles on the subject: Trend Forecaster
Les Ambassadeurs, one of Switzerland's leading retailers with stores in five Swiss cities, has launched a new service in its boutiques for customers wishing to buy and sell pre-owned watches. All the watches on sale are certified and come with a 15-month guarantee. Customers can also put an existing timepiece towards a new purchase. Interview.
A new Vacheron Constantin prototype watch made it nearly to the top of Everest on the wrist of National Geographic photographer and explorer Cory Richards – who is also an ambassador for the “One Of Not Many” brand campaign. We take you behind the scenes of the making of the watch, the climb, and Richards’ turbulent life.
The change is real. Progressively, increasingly, ladies are acquiring their own watches, often with a mechanical movement. An irreversible trend explained by Nathalie Célia Koch-Chevalier, General Manager of Bucherer France, hired in 2012 to open the Paris operation, the largest watch and jewellery store in Europe.
Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.