Watchmakers have definitely grasped the fact that the child slumbering inside each of us is just begging to be reawakened with creations combining nostalgia with a fantasy universe.
Articles on the subject: Trend Forecaster
Gone are the days of Pilot Watches being reserved for the aviation specialists. In today’s industry it’s impossible to target such a narrow market with such impressive timepieces. The most popular aviation watches in 2017 are not only precision instruments, but also beautiful pieces of art on the wrist.
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Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.
In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.
This year's SIHH is over and the dust has settled. However in the social sphere, SIHH 2017 doesn’t seem to be dying - still being the most spoken about topic in our last trend report. Social media was more present during this year’s event than it ever has been. The most influential online brands have already been spoken about so it’s time to discuss influencers, who now control so much of the present social media landscape.
A new trend is sending out shoots: what if green were the new blue? Take a peek at these 10 watches that get the green light for style!