Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
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As TikTok's popularity grows, watch fans are increasingly using the platform to show off their collection. We take a look at which brands are getting the most views, and what the videos are about.
It starts with the strap and ends with the full-blown experience of a bespoke timepiece. Personalising a watch has no other limit than the amount you're willing (or able) to spend.
Looking for ways to pass the time during self-isolation? Try discreetly dipping into your partner's watch collection. Here's our choice of ten timepieces that look the business on his and her wrists.
Impeccable pleats, animal prints, floral designs, lurex-like shimmer and embroidered motifs are finding their way onto dials and straps as fashion inspires women's timepieces. From runway to wrist, watchmakers have got it all sewn up.
After a less celebratory mood than usual for the 2020 Lunar New Year, we look at how watch brands performed on social media and the ones that came out on top.
As tool watches gain in popularity, the chronograph's star continues to rise. Whether reissues of legendary models, new executions of vintage designs or high-flying mechanisms, brands have it covered. Here's our selection.