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Lifestyle

Articles on the subject: Trend Forecaster

Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Heritage Automatic © Montblanc
Trend Forecaster
Still in love with the past

Salmon or champagne-coloured dials, box crystals, two-tone cases… neo-vintage is as popular as ever, with a strong input from mid-twentieth-century styles.

Friday, 15 May 2020
6 min read
7
TikTok
Trend Forecaster
Top 5 luxury watch brands on TikTok

As TikTok's popularity grows, watch fans are increasingly using the platform to show off their collection. We take a look at which brands are getting the most views, and what the videos are about.

Wednesday, 15 April 2020
Hope Frost
3 min read
Personalised engraving Reverso © Jaeger-LeCoultre
Trend Forecaster
Customisation, one step at a time

It starts with the strap and ends with the full-blown experience of a bespoke timepiece. Personalising a watch has no other limit than the amount you're willing (or able) to spend.

Friday, 10 April 2020
5 min read
14
Classic Fusion Cruz Diez © Hublot
Trend Forecaster
10 watches to borrow from your man (and vice versa)

Looking for ways to pass the time during self-isolation? Try discreetly dipping into your partner's watch collection. Here's our choice of ten timepieces that look the business on his and her wrists.

Friday, 03 April 2020
5 min read
10
L.U.C XP Esprit de Fleurier Peony © Chopard
Trend Forecaster
When haute horlogerie meets haute couture

Impeccable pleats, animal prints, floral designs, lurex-like shimmer and embroidered motifs are finding their way onto dials and straps as fashion inspires women's timepieces. From runway to wrist, watchmakers have got it all sewn up.

Friday, 06 March 2020
5 min read
10
Luminor Sealand 44mm (PAM00863) © Panerai
Trend Forecaster
The Lunar New Year's most talked-about watches

After a less celebratory mood than usual for the 2020 Lunar New Year, we look at how watch brands performed on social media and the ones that came out on top.

Wednesday, 26 February 2020
Hope Frost
5 min read
Luminor Luna Rossa Regatta – 47mm (PAM1038) © Panerai
Trend Forecaster
Is this the year of the chrono?

As tool watches gain in popularity, the chronograph's star continues to rise. Whether reissues of legendary models, new executions of vintage designs or high-flying mechanisms, brands have it covered. Here's our selection.

Friday, 21 February 2020
5 min read
10
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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