"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.
Articles on the subject: Trend Forecaster
With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.
These days, we can check the time on our phone, ask Siri what the time is, even listen to clock ticking ASMR to fall asleep. Why not take a step back from these modern distractions and join us in celebrating some of the best wall clocks that enjoy time in its purest form.
Brands have wised up to the benefits to be gained from associating their name with art venues and exhibitions; creative contexts whose audiences are also potential customers.
This latest publication from the Fondation de la Haute Horlogerie, in consultation with NellyRodi forecasting agency, deciphers the latest trends in watches through four socio-styles. Whether you're a Connoisseur or an Idealist, an Extrovert or a Performer, you'll find the watch that suits your lifestyle, tastes and aspirations.
Exposure to magnetic fields isn't without consequence on a mechanical watch's proper functioning. After early attempts to resolve the problem, recent innovations are delivering promising results. Demagnetising tools are also benefiting from new developments.
Based in Geneva and officially open since early September, the Fine Watch Club already has 6,000 members, all passionate about watches. Membership benefits include access to exclusive events and limited editions.