Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.
Articles on the subject: Trend Forecaster
Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.
Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
As TikTok's popularity grows, watch fans are increasingly using the platform to show off their collection. We take a look at which brands are getting the most views, and what the videos are about.
It starts with the strap and ends with the full-blown experience of a bespoke timepiece. Personalising a watch has no other limit than the amount you're willing (or able) to spend.
Looking for ways to pass the time during self-isolation? Try discreetly dipping into your partner's watch collection. Here's our choice of ten timepieces that look the business on his and her wrists.