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Lifestyle

Articles on the subject: Trend Forecaster

Rolex
Trend Forecaster
The 5 most talked-about watch brands during lockdown

Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.

Tuesday, 28 July 2020
5 min read
Polaris Date © Jaeger-LeCoultre
Trend Forecaster
Dive into summer

Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.

Thursday, 16 July 2020
7 min read
12
Arceau Cheval Cosmique © Hermes
Trend Forecaster
Watchmakers' animal magic

A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!

Friday, 12 June 2020
5 min read
7
Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
7 min read
Heritage Automatic © Montblanc
Trend Forecaster
Still in love with the past

Salmon or champagne-coloured dials, box crystals, two-tone cases… neo-vintage is as popular as ever, with a strong input from mid-twentieth-century styles.

Friday, 15 May 2020
6 min read
7
TikTok
Trend Forecaster
Top 5 luxury watch brands on TikTok

As TikTok's popularity grows, watch fans are increasingly using the platform to show off their collection. We take a look at which brands are getting the most views, and what the videos are about.

Wednesday, 15 April 2020
3 min read
Personalised engraving Reverso © Jaeger-LeCoultre
Trend Forecaster
Customisation, one step at a time

It starts with the strap and ends with the full-blown experience of a bespoke timepiece. Personalising a watch has no other limit than the amount you're willing (or able) to spend.

Friday, 10 April 2020
5 min read
14
Classic Fusion Cruz Diez © Hublot
Trend Forecaster
10 watches to borrow from your man (and vice versa)

Looking for ways to pass the time during self-isolation? Try discreetly dipping into your partner's watch collection. Here's our choice of ten timepieces that look the business on his and her wrists.

Friday, 03 April 2020
5 min read
10
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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