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Lifestyle

Articles on the subject: Trend Forecaster

Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Heritage Automatic © Montblanc
Trend Forecaster
Still in love with the past

Salmon or champagne-coloured dials, box crystals, two-tone cases… neo-vintage is as popular as ever, with a strong input from mid-twentieth-century styles.

Friday, 15 May 2020
6 min read
7
New-watch-brand
Trend Forecaster
Top 7 new watch brands

The arrival of new brands over the past decade or so is helping to keep the horological gene pool fresh, with bright ideas and even brighter timepieces.

Tuesday, 06 November 2018
4 min read
Bilan-montres-été-cover
Trend Forecaster
The post-summer watch guide

You may have forgotten your toothbrush (hopefully not your passport!), but you won't have gone anywhere this summer without your favourite timepiece clasped to your wrist - and another one in your suitcase, if you’re lucky!

Friday, 19 October 2018
6 min read
Drive de Cartier Extra-Flat
Trend Forecaster
When elegance is measured in millimetres

Once an exercise in style, the extra-thin watch has evolved into a statement of the manufacturer's expertise as much as a symbol of the wearer's elegance. Today's size zero movements come with complications, while the type of winding (automatic or manual) determines what counts as a record.

Friday, 12 October 2018
7 min read
12
The 23mm and 33mm ladies' Bulgari Bulgari.
Trend Forecaster
Lilliputian ladies' watches

With the right design and the right name, a small watch can make a big statement.

Wednesday, 03 October 2018
4 min read
5
Métiers d’Art Copernicus celestial spheres 2460 RT © Vacheron Constantin
Trend Forecaster
Calling Planet Earth

The first occurrence of a stylised terrestrial globe as an integral part of a wristwatch was in 2011, on Greubel Forsey's GMT. Others have since followed suit, and Planet Earth now adorns the wrist of travellers and makes an inspired addition to astronomical timepieces. Enjoy a closer look at these eleven watches - Copernicus would have approved!

Friday, 21 September 2018
8 min read
11
RJ-Spider-Man – Ø 48,00 mm © RJ Watches
Trend Forecaster
Big watches are back

We thought they had gone out of style, dropped off the radar, been run out of town by the arbiters of classicism and good taste. But not so fast... not only are super-sized watches alive and well, they are actually gaining ground, much to the delight of a fanbase who expect their timepiece to be jumbo.

Friday, 14 September 2018
8 min read
16
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
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