Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
Articles on the subject: Trend Forecaster
You may have forgotten your toothbrush (hopefully not your passport!), but you won't have gone anywhere this summer without your favourite timepiece clasped to your wrist - and another one in your suitcase, if you’re lucky!
Once an exercise in style, the extra-thin watch has evolved into a statement of the manufacturer's expertise as much as a symbol of the wearer's elegance. Today's size zero movements come with complications, while the type of winding (automatic or manual) determines what counts as a record.
The first occurrence of a stylised terrestrial globe as an integral part of a wristwatch was in 2011, on Greubel Forsey's GMT. Others have since followed suit, and Planet Earth now adorns the wrist of travellers and makes an inspired addition to astronomical timepieces. Enjoy a closer look at these eleven watches - Copernicus would have approved!
We thought they had gone out of style, dropped off the radar, been run out of town by the arbiters of classicism and good taste. But not so fast... not only are super-sized watches alive and well, they are actually gaining ground, much to the delight of a fanbase who expect their timepiece to be jumbo.