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Lifestyle

Articles on the subject: Trend Forecaster

Arceau Cheval Cosmique © Hermes
Trend Forecaster
Watchmakers' animal magic

A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!

Friday, 12 June 2020
5 min read
7
Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Oyster Perpetual Deepsea © Rolex
Trend Forecaster
Summer isn't summer without a dive watch

The dive watch is de rigueur for brands whose DNA is distinctly aquatic. The ultimate tool watch, solid and reliable by definition, make certain one of these twelve beauties is on your holiday checklist.

Thursday, 12 July 2018
5 min read
17
By opening the first AP House in Asia, Audemars Piguet redefines the notion of hospitality.
Trend Forecaster
The new roads to luxury

A few years ago, "luxury watch" implied a raft of complications, extravagant gem-setting, limited editions and métiers d'art. Basically, a world reserved for collectors. But times have changed. The 2018 luxury watch is adapting to a younger customer base and uses multi-facetted marketing to become more accessible.

Friday, 06 July 2018
5 min read
9
Bulgari Octo Finissimo Automatique.
Trend Forecaster
Top 5 #Bulgari watches on Instagram

A jeweller, a watchmaker, a jewellery watchmaker, Italian brand Bulgari appeals to many people for many different reasons. Which are the brand’s fan favourites? We scoured Instagram in search of the top five most Instagrammed #Bulgari watches.

Wednesday, 04 July 2018
5 min read
Pierre Arpels Heure d’ici & Heure d’ailleurs © Van Cleef & Arpels
Trend Forecaster
Introducing the Pierre Arpels Heure d’ici & Heure d’ailleurs

Like its creator, the watch Pierre Arpels imagined in 1949 was the epitome of elegance. In 2014, Van Cleef & Arpels added an air of cosmopolitan sophistication to the collection with the introduction of a dual time zone complication.

Friday, 29 June 2018
3 min read
3
Tourbillons-Instagram-cover
Trend Forecaster
Top 5 #tourbillon watches on Instagram

Impossible to miss between 2004 and 2015, it looked as though the tourbillon had lost some of its power to turn collectors' heads. This most iconic of complications is now making a comeback both in collections and in the online world.

Tuesday, 26 June 2018
5 min read
Aquaracer Lady Calibre 9 Automatic © TAG Heuer
Trend Forecaster
The top ten ladies' watches for summer

The wind in your hair at the wheel of a classic car or manning the ropes on deck, stretched out on hot sands or making waves, rock chick or dancing queen, how will you spend your summer? Answer in ten watches that will make you regret having only two wrists.

Friday, 22 June 2018
5 min read
10
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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