A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!
Articles on the subject: Trend Forecaster
Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
"Elementary, my dear watchmaker" is a phrase that springs to mind when setting eyes on this supremely elegant watch. But, as is often the case, the simplest objects are the most complex to produce. Spotlight on the Slim d'Hermès and its ultra-thin in-house movement.
Once an exercise in style intended to leave only the pith and marrow of an existing movement, skeletonization has expanded its territory to include complicated calibres as well as the mechanical movements in women's watches. A virtuoso illustration that less truly can be more.
Steve McQueen made its square shape famous when filming "Le Mans" in 1971. The one and only Monaco is back on the grid and sporting the colours of Gulf Oil International. All the vintage goodness you could want in a legendary watch!
Having asked itself this question at its beginning, the FHH Watchmaking Trends Report 2018 spends the ensuing 35 pages suggesting some answers using interviews with CEOs, designers, media, the ubiquitous influencers and yes, even a watchmaker, along with acute insights, analysis, infographics, and films.
In 2012, Jaeger-LeCoultre released its Rendez-Vous collection – the very one which last year accounted for 45% of the brand's revenue. This gives a clear indication that the women's watch market has come into its own.
Richemont is introducing a fresh, new, eco-responsible brand by the name of Baume whose watches combine minimalist designs with maximum personalisation and low prices.