10 watches to end the year
Santa isn’t the only one with a sackful of goodies! The final crop of new watches for 2021 is a sure way to end the year on a festive note.
Lifestyle
Articles on the subject: Trend Forecaster
Second-hand mania
Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
The kids are alright!
These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.
Product placement in Korean drama
Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.
How can luxury watch brands use private social groups to drive sales?
According to a recent study, 84% of outbound sharing takes place via dark social channels. That this should coincide with a surge in interest in second-hand timepieces might not be completely fortuitous.
Top 10 ladies’ watches of 2018
Swiss watchmakers have hit on the perfect formula for ladies’ watches. The best new models of 2018 all have four things in common: they are wearable, they are reasonably accessible, all have automatic mechanical movements, and they are mostly divested of the bells and whistles that make some ladies’ watches either inappropriate for everyday wear or exorbitantly expensive.
Christmas, time for children
With only a few more gift-buying days to go, we take the pressure out of presents with ideas for timepieces that will make kids' eyes light up on Christmas morning. Tiny tots or all grown-up, any age is the right age to develop a love of watches. Because after all, Christmas is for children.
The art of the clock (II)
In this early 21st century, table clocks are an invaluable showcase for the imagination and expertise of Fine Watch brands. After Patek Philippe and Cartier, spotlight on Jaeger-LeCoultre, Parmigiani, MB&F and L'Epée 1839.
