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Lifestyle

Articles on the subject: Trend Forecaster

Arceau Cheval Cosmique © Hermes
Trend Forecaster
Watchmakers' animal magic

A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!

Friday, 12 June 2020
5 min read
7
Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Royal Oak Offshore Self-Winding Chronograph © Audemars Piguet
Trend Forecaster
Gorgeous in green

Wearing green on Saint Patrick's Day is a great way to celebrate the Emerald Isle's patron saint, and the first days of spring. Lichen, apple or olive, name your green!

Friday, 16 March 2018
4 min read
10
Lange 1 © A. Lange & Söhne
Trend Forecaster
Top 5 A. Lange & Söhne watches on Instagram

The patriarch of German watchmaking, A. Lange & Söhne produces watches whose exteriors are as finely honed as the mechanisms inside. After visiting the brand's manufacturing facilities in Glashütte, we scoured Instagram to find out which of its timepieces are the most popular.

Wednesday, 14 March 2018
5 min read
5
Rolex-GMT-Master_II
Trend Forecaster
Talk about... pop culture

Whether for geek appeal or to channel the inner kidult, fine watchmaking is finding pop culture's iconic characters impossible to resist. Mickey Mouse, Spiderman, James Bond, Hulk and company have taken over our dials. But are these childhood heroes built to last?

Wednesday, 14 March 2018
4 min read
8
Salon-auto-Geneva-cover
Trend Forecaster
Like watch, like driver

As the 88th International Motor Show gets under way in Geneva, we look at a cult object that speaks volumes about who we are: our car. Road hog, Sunday driver or family man... you are what you drive!

Friday, 09 March 2018
6 min read
11
The new Santos collection, presented at SIHH 2018, features interchangeable bracelets and straps
Trend Forecaster
Santos de Cartier, the modern icon

Technology and design have undergone countless transformations since 1904 when Louis Cartier imagined the Santos for aviation pioneer Alberto Santos-Dumont, and still this revolutionary wristwatch hasn't aged a day. For proof, the new Santos collection, presented this year, bears a striking similarity to the original, as befits a true classic.

Thursday, 08 March 2018
5 min read
5
Oscars-de-l'horlogerie-cover
Trend Forecaster
Watchmaking's Academy Awards

It'll be red carpet time on Sunday March 4th as the American film industry celebrates its actors, directors and movies at the 90th Academy Awards. What if the nominees were from the watch industry instead? And the winner is...

Friday, 02 March 2018
4 min read
11
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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