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Lifestyle

Articles on the subject: Trend Forecaster

Connected Modular 45 Golf Edition © TAG Heuer
Trend Forecaster
The evolution of sport watches

From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.

Tuesday, 19 November 2019
Cait Bazemore
6 min read
13
Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
Tambour Horizon Graphite © Louis Vuitton
Trend Forecaster
Why watchmakers should take more risks

Market surveys, psychological pricing studies, storytelling, situation analysis... no matter what aspect of business, brands are leaving nothing to chance. Sometimes, though, a watch appears that goes against all expectations. So what's it like, outside the comfort zone?

Wednesday, 06 December 2017
5 min read
8
Jean-Marc-Wiederrecht-fondateur-Agenhor
Trend Forecaster
Dubai: understanding the millennial mind

Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.

Tuesday, 21 November 2017
4 min read
8
Bohème ExoTourbillon Jewellery © Montblanc
Trend Forecaster
Time for Women

Why shouldn't women’s watches be considered as valuable and collectible as men’s?

Friday, 17 November 2017
7 min read
10
Zenith Heritage 146 Light Grey Grey Red © BWD
Trend Forecaster
"For your eyes only"

The recent partnership between TAG Heuer and Bamford Watch Department is further grist to the belief that to be desirable, luxury must be unique… or as near as.

Wednesday, 15 November 2017
3 min read
7
Andreas Caminada and Ricardo Guadalupe
Trend Forecaster
Come dine with me

More and more watch brands are finding a recipe for success in collaborations with world-class chefs, restaurants, even culinary competitions. After Blancpain, a pioneer in the matter (read the interview with Dani García), others are serving up gourmet partnerships. We look at just some of the projects that are bubbling away.

Friday, 03 November 2017
Flavia Giovannelli
3 min read
4
Alain Delamuraz and Dani Garcia
Trend Forecaster
Andalusian delights at Blancpain

Already old acquaintances, particularly when entertaining the brand's customers and friends at the Tourbillon boutique in Marbella, Dani García and Blancpain became official partners in October 2016.

Thursday, 02 November 2017
6 min read
04_IWC_Galapagos_Mood
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