From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.
Articles on the subject: Trend Forecaster
"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.
Market surveys, psychological pricing studies, storytelling, situation analysis... no matter what aspect of business, brands are leaving nothing to chance. Sometimes, though, a watch appears that goes against all expectations. So what's it like, outside the comfort zone?
Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.
More and more watch brands are finding a recipe for success in collaborations with world-class chefs, restaurants, even culinary competitions. After Blancpain, a pioneer in the matter (read the interview with Dani García), others are serving up gourmet partnerships. We look at just some of the projects that are bubbling away.
Already old acquaintances, particularly when entertaining the brand's customers and friends at the Tourbillon boutique in Marbella, Dani García and Blancpain became official partners in October 2016.