Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
Articles on the subject: Trend Forecaster
Cartier, Panerai, Hermès, Jaeger-LeCoultre, IWC… these are the names that send watch enthusiasts into raptures. Better still, some of their newest timepieces don't carry a five-figure price tag. Gentlemen, here's our selection of luxury watches priced under €6,000*.
Does her heart yearn for flowers? Declarations of love? Rivers of diamonds or clusters of coloured gems? Or simply a watch to wear every day? With a week to go before the year's most romantic rendezvous, here are ten watches every woman will love.
The world's top-selling French contemporary artist has put his name to a Hublot watch. The Classic Fusion Aerofusion Chronograph Orlinski is a unique mix of folds, facets and ridges cut in titanium or ceramic. Richard Orlinski was in Geneva for the launch... but who invited the bright blue gorilla?
What does 2018 have in store? On the upside, sales are picking up, Hong Kong is on the mend and luxury is getting to grips with e-commerce. One big question mark remains: how to convince Millennials that buying a watch is an experience? Something to work on in 2018!
At SIHH 2018, cases, dials and straps were awash with eye-popping shades and high-energy colours as brands set out to seduce women, younger buyers and anyone looking to put something a little more out of the ordinary on their wrist.