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Lifestyle

Articles on the subject: Trend Forecaster

Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Heritage Automatic © Montblanc
Trend Forecaster
Still in love with the past

Salmon or champagne-coloured dials, box crystals, two-tone cases… neo-vintage is as popular as ever, with a strong input from mid-twentieth-century styles.

Friday, 15 May 2020
6 min read
7
Clifton Baumatic © Baume & Mercier
Trend Forecaster
10 men's luxury watches for under €6,000

Cartier, Panerai, Hermès, Jaeger-LeCoultre, IWC… these are the names that send watch enthusiasts into raptures. Better still, some of their newest timepieces don't carry a five-figure price tag. Gentlemen, here's our selection of luxury watches priced under €6,000*.

Wednesday, 28 February 2018
4 min read
10
The QuickSwitch strap system on Cartier’s new Santos collection
Trend Forecaster
Watch customization is gaining ground

Luxury brands return to their bespoke roots, with new levels of customization.

Monday, 12 February 2018
6 min read
11
Valentines-day-cover
Trend Forecaster
10 watches that will make your Valentine's day

Does her heart yearn for flowers? Declarations of love? Rivers of diamonds or clusters of coloured gems? Or simply a watch to wear every day? With a week to go before the year's most romantic rendezvous, here are ten watches every woman will love.

Wednesday, 07 February 2018
4 min read
11
Richard Orlinski. The world's top-selling French contemporary artist has put his stamp on the new Classic Fusion Aerofusion Chronograph Orlinski. © Hublot
Trend Forecaster
Richard Orlinski teams up with Hublot

The world's top-selling French contemporary artist has put his name to a Hublot watch. The Classic Fusion Aerofusion Chronograph Orlinski is a unique mix of folds, facets and ridges cut in titanium or ceramic. Richard Orlinski was in Geneva for the launch... but who invited the bright blue gorilla?

Friday, 02 February 2018
4 min read
horoscope-b-cover
Trend Forecaster
Horological horoscope

What does 2018 have in store? On the upside, sales are picking up, Hong Kong is on the mend and luxury is getting to grips with e-commerce. One big question mark remains: how to convince Millennials that buying a watch is an experience? Something to work on in 2018!

Monday, 29 January 2018
7 min read
4
Colors-cover
Trend Forecaster
Fifty Shades of Fine Watches

At SIHH 2018, cases, dials and straps were awash with eye-popping shades and high-energy colours as brands set out to seduce women, younger buyers and anyone looking to put something a little more out of the ordinary on their wrist.

Tuesday, 23 January 2018
3 min read
17
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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