A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!
Articles on the subject: Trend Forecaster
Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
At SIHH 2018, cases, dials and straps were awash with eye-popping shades and high-energy colours as brands set out to seduce women, younger buyers and anyone looking to put something a little more out of the ordinary on their wrist.
As ever, many watches made their début at SalonQP. Which ones garnered the most attention? We had a look online to see what the top five most Instagrammed watches were.
As we coast into Christmas, thoughts turn to the one gift we hope to find under the tree. Here are ten fabulous timepieces you may like to add to your list, while there's still time.
Market surveys, psychological pricing studies, storytelling, situation analysis... no matter what aspect of business, brands are leaving nothing to chance. Sometimes, though, a watch appears that goes against all expectations. So what's it like, outside the comfort zone?
Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.