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Lifestyle

Articles on the subject: Trend Forecaster

Arceau Cheval Cosmique © Hermes
Trend Forecaster
Watchmakers' animal magic

A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!

Friday, 12 June 2020
5 min read
7
Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Colors-cover
Trend Forecaster
Fifty Shades of Fine Watches

At SIHH 2018, cases, dials and straps were awash with eye-popping shades and high-energy colours as brands set out to seduce women, younger buyers and anyone looking to put something a little more out of the ordinary on their wrist.

Tuesday, 23 January 2018
3 min read
17
SIHH 2017 Kari Voutilainen Vingt-8 Iso
Trend Forecaster
5 Most Instagrammed Watches at #SalonQP

As ever, many watches made their début at SalonQP. Which ones garnered the most attention? We had a look online to see what the top five most Instagrammed watches were.

Friday, 15 December 2017
4 min read
5
10-montres-noel-2017
Trend Forecaster
10 watches for your Christmas list

As we coast into Christmas, thoughts turn to the one gift we hope to find under the tree. Here are ten fabulous timepieces you may like to add to your list, while there's still time.

Thursday, 14 December 2017
6 min read
11
Tambour Horizon Graphite © Louis Vuitton
Trend Forecaster
Why watchmakers should take more risks

Market surveys, psychological pricing studies, storytelling, situation analysis... no matter what aspect of business, brands are leaving nothing to chance. Sometimes, though, a watch appears that goes against all expectations. So what's it like, outside the comfort zone?

Wednesday, 06 December 2017
5 min read
8
Jean-Marc-Wiederrecht-fondateur-Agenhor
Trend Forecaster
Dubai: understanding the millennial mind

Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.

Tuesday, 21 November 2017
4 min read
8
Bohème ExoTourbillon Jewellery © Montblanc
Trend Forecaster
Time for Women

Why shouldn't women’s watches be considered as valuable and collectible as men’s?

Friday, 17 November 2017
7 min read
10
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
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