A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!
Articles on the subject: Trend Forecaster
Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.
More and more watch brands are finding a recipe for success in collaborations with world-class chefs, restaurants, even culinary competitions. After Blancpain, a pioneer in the matter (read the interview with Dani García), others are serving up gourmet partnerships. We look at just some of the projects that are bubbling away.
Already old acquaintances, particularly when entertaining the brand's customers and friends at the Tourbillon boutique in Marbella, Dani García and Blancpain became official partners in October 2016.
Undeterred by the vintage-fuelled trend for slim watches, certain styles are bent on using up every millimetre of precious wrist space. Can there be too much of a good thing? Not according to these ten timepieces.
Watches and celebrities go hand in hand. We've created this complete guide to show how the relationship works, and what makes it so important to Fine Watchmaking.
The history and future of cars and watches seem to be inextricably linked. Both wristwatches and automobiles had their start in the early part of the 20th century, and both were about innovation, convenience and precision. Throughout the decades, many top watch brands have aligned themselves with the luxurious world of cars, from vintage to classic, muscle, sports and racers.