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Lifestyle

Articles on the subject: Trend Forecaster

Arceau Cheval Cosmique © Hermes
Trend Forecaster
Watchmakers' animal magic

A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!

Friday, 12 June 2020
5 min read
7
Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Zenith Heritage 146 Light Grey Grey Red © BWD
Trend Forecaster
"For your eyes only"

The recent partnership between TAG Heuer and Bamford Watch Department is further grist to the belief that to be desirable, luxury must be unique… or as near as.

Wednesday, 15 November 2017
3 min read
7
Andreas Caminada and Ricardo Guadalupe
Trend Forecaster
Come dine with me

More and more watch brands are finding a recipe for success in collaborations with world-class chefs, restaurants, even culinary competitions. After Blancpain, a pioneer in the matter (read the interview with Dani García), others are serving up gourmet partnerships. We look at just some of the projects that are bubbling away.

Friday, 03 November 2017
Flavia Giovannelli
3 min read
4
Alain Delamuraz and Dani Garcia
Trend Forecaster
Andalusian delights at Blancpain

Already old acquaintances, particularly when entertaining the brand's customers and friends at the Tourbillon boutique in Marbella, Dani García and Blancpain became official partners in October 2016.

Thursday, 02 November 2017
6 min read
Richard-Mille-RM-70-01-Tourbillon-Alain-Prost
Trend Forecaster
Ten watches that think big

Undeterred by the vintage-fuelled trend for slim watches, certain styles are bent on using up every millimetre of precious wrist space. Can there be too much of a good thing? Not according to these ten timepieces.

Wednesday, 01 November 2017
4 min read
10
Montblanc-Gala-Dinner
Trend Forecaster
Celebrities and watches: A complete guide

Watches and celebrities go hand in hand. We've created this complete guide to show how the relationship works, and what makes it so important to Fine Watchmaking.

Thursday, 19 October 2017
8 min read
Bulgari Octo Maserati
Trend Forecaster
Speed, Precision and Style: Watches and Italian Car Brands

The history and future of cars and watches seem to be inextricably linked. Both wristwatches and automobiles had their start in the early part of the 20th century, and both were about innovation, convenience and precision. Throughout the decades, many top watch brands have aligned themselves with the luxurious world of cars, from vintage to classic, muscle, sports and racers.

Tuesday, 10 October 2017
5 min read
6
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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