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Lifestyle

Articles on the subject: Trend Forecaster

Arceau Cheval Cosmique © Hermes
Trend Forecaster
Watchmakers' animal magic

A proud panther, a handsome blue jay, a placid lion, horses dressed with plumes and a sturdy bulldog… welcome to watchmaking's animal kingdom!

Friday, 12 June 2020
5 min read
7
Rosamund Pike, ambassador © IWC
Trend Forecaster
The endorsement minefield

Celebrity tie-ins are nothing new. After seeking endorsements from well-known figures in sport, film, even politics, brands are now embracing innovative strategies. This is especially the case in Asia with its fan economy and increasingly influential Key Opinion Consumers.

Wednesday, 27 May 2020
Laurent Francois
7 min read
Cartier Tank Solo
Trend Forecaster
The art of nostalgia

By revisiting their past, watch brands are treading safe ground and add a layer of authenticity to their image.

Tuesday, 03 October 2017
4 min read
7
Hublot
Trend Forecaster
No more Mr Nice Guy

Opinionated, controversial, unpredictable… watchmaking's new ambassadors are moving the line between political correctness and audacity. All the better to provoke… sales.

Friday, 29 September 2017
4 min read
9
Rolex Lady-Datejust 28 Rolesor jaune
Trend Forecaster
Top 5 Ladies Watches on Instagram

Gone are the days when brands presented women with scaled-down versions of men’s watches. If there’s anything we have learnt from both SIHH and Baselworld this year, it’s that women’s watches are a serious business.

Wednesday, 20 September 2017
6 min read
5
Parmigiani Bugatti Super Sport Saphire
Trend Forecaster
Four wheels on my watch

Whether trackside, in the paddock or on drivers' wrists, the partnership between watch brands and motor racing is at full throttle.

Monday, 11 September 2017
2 min read
14
Baume & Mercier
Trend Forecaster
Family values

A watch can be passed down as an item that will hold, even gain in value. Some brands have even transformed this notion of heirloom and heritage into an element of their communication.

Wednesday, 30 August 2017
4 min read
5
Piaget - Altiplano watch - Rose gold, opal and diamonds
Trend Forecaster
Get me to the church on time!

For every couple about to tie the knot, we wish you nothing but the best. Beginning with a selection of watches and wedding rings that will ensure the happiest day of your life is exactly that.

Monday, 28 August 2017
4 min read
8
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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