>SHOP

keep my inbox inspiring

Sign up to our monthly newsletter for exclusive news and trends

Follow us on all channels

Start following us for more content, inspiration, news, trends and more

© 2019 - Copyright Fondation de la Haute Horlogerie Tous droits réservés

Lifestyle

Articles on the subject: Trend Forecaster

Monaco Original, 1969 © Heuer
Trend Forecaster
Squaring the circle

Around 80% of the watches we buy are round, leaving square dials and cases to make a statement on the wrist. A portrait of four angles that get it right.

Friday, 13 December 2019
5 min read
10
Connected Modular 45 Golf Edition © TAG Heuer
Trend Forecaster
The evolution of sport watches

From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.

Tuesday, 19 November 2019
Cait Bazemore
6 min read
13
VignetteTaille
Trend Forecaster
Watchmaking's new "agender"

An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…

Monday, 06 March 2017
4 min read
Audemars Piguet Royal Oak Perpetual Calendar in full ceramic case
Trend Forecaster
Most talked about watches at SIHH 2017

An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.

Friday, 03 March 2017
10 min read
6
Panerai instagram story
Trend Forecaster
SIHH 2017: The year social media became king

SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.

Friday, 24 February 2017
11 min read
7
Omega Speedmaster Speedy Tuesday Edition Limitée
Trend Forecaster
Breaking the internet

When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.

Friday, 17 February 2017
4 min read
8
OMEGA Speedmaster “Speedy Tuesday” Limited Edition 2'012
Trend Forecaster
In vintage we trust

2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.

Thursday, 12 January 2017
Ilias Yiannopoulos
6 min read
5
161216_FHH_Dec_article_taboo_illu
Trend Forecaster
Most Taboo Watch Marketing Ever

Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.

Wednesday, 11 January 2017
9 min read
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
Back to Top
1 10 20 21 22 23 24