Around 80% of the watches we buy are round, leaving square dials and cases to make a statement on the wrist. A portrait of four angles that get it right.
Articles on the subject: Trend Forecaster
From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.
An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…
An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.
SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.
When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.