Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.
Articles on the subject: Trend Forecaster
Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.
Gone are the days of Pilot Watches being reserved for the aviation specialists. In today’s industry it’s impossible to target such a narrow market with such impressive timepieces. The most popular aviation watches in 2017 are not only precision instruments, but also beautiful pieces of art on the wrist.
Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.
In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.
After several years of blue being the big colour trend among dials, a shift was seeing during SIHH and several months later it still seems to be going strong during Baselworld. Black is back...