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Lifestyle

Articles on the subject: Trend Forecaster

Diamond Outrage © Audemars Piguet
Trend Forecaster
From anarchy to fine watches, punk’s not dead

Who would have thought that an anti-establishment musical manifesto would inspire diamond-smothered watches and unorthodox marketing strategies? Incandescent, unpredictable, forty years after its official demise, punk is as powerful as ever.

Friday, 18 June 2021
Laure Gontier
5 min read
10
Sixties and Sixties Panorama Date 2018 © Glashütte Original
Trend Forecaster
What’s wrong with the Sixties?

The 1960s and ‘70s are widely remembered as a time of freedom and fantasy. Always quick to claim inspiration from these decades, in reality very few watchmakers dare to truly embrace such a bold aesthetic.

Wednesday, 09 June 2021
4 min read
13
Richard Orlinski. The world's top-selling French contemporary artist has put his stamp on the new Classic Fusion Aerofusion Chronograph Orlinski. © Hublot
Trend Forecaster
Richard Orlinski teams up with Hublot

The world's top-selling French contemporary artist has put his name to a Hublot watch. The Classic Fusion Aerofusion Chronograph Orlinski is a unique mix of folds, facets and ridges cut in titanium or ceramic. Richard Orlinski was in Geneva for the launch... but who invited the bright blue gorilla?

Friday, 02 February 2018
4 min read
horoscope-b-cover
Trend Forecaster
Horological horoscope

What does 2018 have in store? On the upside, sales are picking up, Hong Kong is on the mend and luxury is getting to grips with e-commerce. One big question mark remains: how to convince Millennials that buying a watch is an experience? Something to work on in 2018!

Monday, 29 January 2018
7 min read
4
Colors-cover
Trend Forecaster
Fifty Shades of Fine Watches

At SIHH 2018, cases, dials and straps were awash with eye-popping shades and high-energy colours as brands set out to seduce women, younger buyers and anyone looking to put something a little more out of the ordinary on their wrist.

Tuesday, 23 January 2018
3 min read
17
SIHH 2017 Kari Voutilainen Vingt-8 Iso
Trend Forecaster
5 Most Instagrammed Watches at #SalonQP

As ever, many watches made their début at SalonQP. Which ones garnered the most attention? We had a look online to see what the top five most Instagrammed watches were.

Friday, 15 December 2017
4 min read
5
10-montres-noel-2017
Trend Forecaster
10 watches for your Christmas list

As we coast into Christmas, thoughts turn to the one gift we hope to find under the tree. Here are ten fabulous timepieces you may like to add to your list, while there's still time.

Thursday, 14 December 2017
6 min read
11
Tambour Horizon Graphite © Louis Vuitton
Trend Forecaster
Why watchmakers should take more risks

Market surveys, psychological pricing studies, storytelling, situation analysis... no matter what aspect of business, brands are leaving nothing to chance. Sometimes, though, a watch appears that goes against all expectations. So what's it like, outside the comfort zone?

Wednesday, 06 December 2017
5 min read
8
vintage-cover-1240x840
Vintage

The retro resurgence

“Back to the future”
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