Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
A watch can be passed down as an item that will hold, even gain in value. Some brands have even transformed this notion of heirloom and heritage into an element of their communication.
For every couple about to tie the knot, we wish you nothing but the best. Beginning with a selection of watches and wedding rings that will ensure the happiest day of your life is exactly that.
Would Van Cleef & Arpels partner with a racing car team on a noisy circuit? The chances of this are about as improbable as HYT becoming an exclusive sponsor of ballet for Dubai Opera. In either case, the message sent out would be confusing, to say the least.
Watchmakers have definitely grasped the fact that the child slumbering inside each of us is just begging to be reawakened with creations combining nostalgia with a fantasy universe.
Instagram is increasingly becoming an important tool for Fine Watchmaking brands to access a new, younger audience that might not be as exposed to the Historic Maisons of Fine Watchmaking.
In today’s world, more and more watch brands are struggling to set themselves apart and to offer customers a truly individual shopping experience. One of the ways that some are meeting the challenge is by offering a personalization or customization service.