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Lifestyle

Articles on the subject: Trend Forecaster

Rolex
Trend Forecaster
The 5 most talked-about watch brands during lockdown

Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.

Tuesday, 28 July 2020
5 min read
Polaris Date © Jaeger-LeCoultre
Trend Forecaster
Dive into summer

Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.

Thursday, 16 July 2020
7 min read
12
Panerai instagram story
Trend Forecaster
SIHH 2017: The year social media became king

SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.

Friday, 24 February 2017
11 min read
7
Omega Speedmaster Speedy Tuesday Edition Limitée
Trend Forecaster
Breaking the internet

When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.

Friday, 17 February 2017
4 min read
8
OMEGA Speedmaster “Speedy Tuesday” Limited Edition 2'012
Trend Forecaster
In vintage we trust

2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.

Thursday, 12 January 2017
Ilias Yiannopoulos
6 min read
5
161216_FHH_Dec_article_taboo_illu
Trend Forecaster
Most Taboo Watch Marketing Ever

Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.

Wednesday, 11 January 2017
9 min read
Père Noël
Trend Forecaster
Dear Father Christmas…

Among the endless round of jobs to be done in December, writing to Father Christmas is one we can all enjoy, as it gives us something to look forward to. So here's hoping 2017 brings plenty of good cheer.

Friday, 23 December 2016
5 min read
8
Sébastien Bourdon Anoine et Cléopatre
Trend Forecaster
Watchmaking or the temptation of art - VI

Is the reproduction of artworks on dials and cases a means for watchmaking to penetrate the sanctuary of the arts? Doubtless it was in the seventeenth century, when the mechanical science of time measurement, one of the most advanced technologies of that period, and pictorial art were fully in phase.

Thursday, 15 December 2016
9 min read
13
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
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