Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.
Articles on the subject: Trend Forecaster
Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.
SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.
When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.
Among the endless round of jobs to be done in December, writing to Father Christmas is one we can all enjoy, as it gives us something to look forward to. So here's hoping 2017 brings plenty of good cheer.
Is the reproduction of artworks on dials and cases a means for watchmaking to penetrate the sanctuary of the arts? Doubtless it was in the seventeenth century, when the mechanical science of time measurement, one of the most advanced technologies of that period, and pictorial art were fully in phase.