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Lifestyle

Articles on the subject: Trend Forecaster

Diver X Skeleton © Ulysse Nardin
Trend Forecaster
12 dive watches for summer

Easing of travel restrictions brings hope of plunging into the ocean this summer. Any of these twelve dive watches would make the ideal companion.

Wednesday, 30 June 2021
5 min read
12
Diamond Outrage © Audemars Piguet
Trend Forecaster
From anarchy to fine watches, punk’s not dead

Who would have thought that an anti-establishment musical manifesto would inspire diamond-smothered watches and unorthodox marketing strategies? Incandescent, unpredictable, forty years after its official demise, punk is as powerful as ever.

Friday, 18 June 2021
Laure Gontier
5 min read
10
Tambour Horizon Graphite © Louis Vuitton
Trend Forecaster
Why watchmakers should take more risks

Market surveys, psychological pricing studies, storytelling, situation analysis... no matter what aspect of business, brands are leaving nothing to chance. Sometimes, though, a watch appears that goes against all expectations. So what's it like, outside the comfort zone?

Wednesday, 06 December 2017
5 min read
8
Jean-Marc-Wiederrecht-fondateur-Agenhor
Trend Forecaster
Dubai: understanding the millennial mind

Do Fine Watch brands have what it takes to lure millennials away from their natural habitat? Will it take a new Generation Y of watchmakers to capture their attention? Dubai Watch Week asks the question.

Tuesday, 21 November 2017
4 min read
8
Bohème ExoTourbillon Jewellery © Montblanc
Trend Forecaster
Time for Women

Why shouldn't women’s watches be considered as valuable and collectible as men’s?

Friday, 17 November 2017
7 min read
10
Zenith Heritage 146 Light Grey Grey Red © BWD
Trend Forecaster
"For your eyes only"

The recent partnership between TAG Heuer and Bamford Watch Department is further grist to the belief that to be desirable, luxury must be unique… or as near as.

Wednesday, 15 November 2017
3 min read
7
Andreas Caminada and Ricardo Guadalupe
Trend Forecaster
Come dine with me

More and more watch brands are finding a recipe for success in collaborations with world-class chefs, restaurants, even culinary competitions. After Blancpain, a pioneer in the matter (read the interview with Dani García), others are serving up gourmet partnerships. We look at just some of the projects that are bubbling away.

Friday, 03 November 2017
Flavia Giovannelli
3 min read
4
Alain Delamuraz and Dani Garcia
Trend Forecaster
Andalusian delights at Blancpain

Already old acquaintances, particularly when entertaining the brand's customers and friends at the Tourbillon boutique in Marbella, Dani García and Blancpain became official partners in October 2016.

Thursday, 02 November 2017
6 min read
vintage-cover-1240x840
Vintage

The retro resurgence

“Back to the future”
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