Is the reproduction of artworks on dials and cases a means for watchmaking to penetrate the sanctuary of the arts? Doubtless it was in the seventeenth century, when the mechanical science of time measurement, one of the most advanced technologies of that period, and pictorial art were fully in phase.

Land Rover and Zenith are announcing a partnership to launch the Zenith Land Rover watch collection, commemorating their shared legacy as makers of high-performance luxury products.

As recently stated in the Economist, we are entering a new ‘golden age of discovery’, and while Apple may tell us that there’s an app for pretty much everything, the classic mechanical watch is still in many ways the more iconic tool for extreme travelling.

Could a few niche design choices, trends and previous styles within watchmaking indicate that luxury timepieces could become a new staple of streetwear?

As more women become interested in fine timepieces, female ambassadors become a key marketing strategy for the major brands. After all, the only thing more irresistible than a beautiful timepiece is that same timepiece on the wrist of a glamorous role model.