Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.
Articles on the subject: Trend Forecaster
Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.
"Vintage" has become common parlance when describing horological production today. According to some sources, the word originates in the Old French vendange (grape harvest) which came to refer to an exceptional year for wine. Others claim its etymology lies in the locution vingt ans d'âge which watchmakers use to refer to any timepiece older than two decades (twenty years of age). Given most Manufactures' venerable age, many of their iconic timepieces fall within this category of vintage, and bringing the past up-to-speed with the present has emerged as a major trend in watchmaking.
What could be more natural than for a master watchmaker wishing to launch his brand to do so under his own name as a pledge of expertise? Particularly when the majority "cut their teeth" working for the sector's leading firms.
Christian Bédat has left Bedat & Co; Daniel Roth is no longer at Daniel Roth; Franck Muller, Gérald Genta, Jorg Hysek, Martin Braun, Rodolphe Cattin and Roger Dubuis are no longer active at the eponymous brands they created, and which more often than not continue to perpetuate their founder's work…
From the first mechanical clocks with no dial to the Day&Night watch by Romain Jérôme that doesn't give the time, it seems timepieces have reached a point where they can fully express themselves without referring to that most fundamental matter, the flow of time.
Hot on the hooves of a special model in honour of the St Tropez Polo Club comes the Big Bang Polo Club Gstaad, launched in August as a limited edition of 250. This black ceramic chronograph, which sports the Gstaad tournament logo on its dial, is already very much in demand.