Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.
Articles on the subject: Trend Forecaster
An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…
An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.
SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.
When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.