Easing of travel restrictions brings hope of plunging into the ocean this summer. Any of these twelve dive watches would make the ideal companion.
Articles on the subject: Trend Forecaster
Who would have thought that an anti-establishment musical manifesto would inspire diamond-smothered watches and unorthodox marketing strategies? Incandescent, unpredictable, forty years after its official demise, punk is as powerful as ever.
An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.
SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.
When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.
2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.
Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.
Among the endless round of jobs to be done in December, writing to Father Christmas is one we can all enjoy, as it gives us something to look forward to. So here's hoping 2017 brings plenty of good cheer.