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Lifestyle

Articles on the subject: Trend Forecaster

Photo 4 - Ninety, in London, is a certified seller of pre-owned Richard Mille watches.
Trend Forecaster
Second-hand mania

Philippe Dufour is setting salerooms alight; WatchBox has invested in De Bethune; Chrono24 has secured LVMH-backed funding; Watchfinder is presenting all the James Bond watches in its Paris showroom; Richard Mille has launched a certified network for its pre-owned watches… for watch fans, the moving and shaking is on the pre-owned market.

Tuesday, 21 September 2021
7 min read
6
Diver X Skeleton © Ulysse Nardin
Trend Forecaster
12 dive watches for summer

Easing of travel restrictions brings hope of plunging into the ocean this summer. Any of these twelve dive watches would make the ideal companion.

Wednesday, 30 June 2021
5 min read
12
VignetteTaille
Trend Forecaster
Watchmaking's new "agender"

An X or Y chromosome is no longer a reliable marker. Watches are adopting an intermediate size – 40 mm in diameter – and mixing masculine and feminine. "John darling, just borrowing your Luger"…

Monday, 06 March 2017
4 min read
Audemars Piguet Royal Oak Perpetual Calendar in full ceramic case
Trend Forecaster
Most talked about watches at SIHH 2017

An iconic year for SIHH saw the event being opened to the public and brands opening up to consumers. The breadth of variety was as impressive as it has ever been and saw Fine Watchmaking brands strive for the innovation the industry is so famous for.

Friday, 03 March 2017
10 min read
6
Panerai instagram story
Trend Forecaster
SIHH 2017: The year social media became king

SIHH 2017 saw Fine Watchmaking brands embrace the power of social media by tapping into current trends and engaging new audiences. Fabienne Lupo, Chairwoman of SIHH and Managing Director of the FHH gave an opening speech in which she cited the forward-thinking stance of this year’s event.

Friday, 24 February 2017
11 min read
7
Omega Speedmaster Speedy Tuesday Edition Limitée
Trend Forecaster
Breaking the internet

When MB&F, Zenith and Vacheron Constantin teamed up with hodinkee.com, and Omega with fratellowatches.com, to launch limited editions that were only available on their partners' websites, the online watch community went wild.

Friday, 17 February 2017
4 min read
8
OMEGA Speedmaster “Speedy Tuesday” Limited Edition 2'012
Trend Forecaster
In vintage we trust

2016 was influenced by two major trends: a sharp decline in Swiss watch exports and an almost catholic appetency to go vintage. Intimately connected, they portray the two faces of the industry.

Thursday, 12 January 2017
Ilias Yiannopoulos
6 min read
5
161216_FHH_Dec_article_taboo_illu
Trend Forecaster
Most Taboo Watch Marketing Ever

Luxury brand advertising aims to generate enough passion, intrigue or fantasy to generate desirability. And when it comes to desirability, exploring the boundaries of current social norms can be a route for brands who want to connect with latent expectations of their customers.

Wednesday, 11 January 2017
9 min read
vintage-cover-1240x840
Vintage

The retro resurgence

“Back to the future”
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