The lines between what we deem to be masculine and feminine are steadily blurring. From haute couture runways to high street fashion to what we wear on our wrist, we're no longer defined by "his" and "hers".
Articles on the subject: Trend Forecaster
Unless you're an Emo or a Goth, most people wouldn't be seen dead wearing a skull watch. And they would be wrong. Make no bones about it: today's skull watches are creative, innovative, high-mech pieces.
Even without sun, you can still be bronzed. Simply wear a watch in the latest must-have metal. Choosing a bronze watch is to choose the unpredictable (oxidation) over the conventional (gold), to prefer Danny Wilde over Brett Sinclair, and to rally behind climate activist Greta Thunberg and her message to Make Green Great Again.
Brands imagine their watches as objects of desire, intended to appeal to our emotions. When adding method to these emotions, they have two means at their disposal: the addition of complications and words that sell.
Can you spot the ultimate opal, recognise a malachite, pick your turquoise of choice or know the best pedigree for a lapis-lazuli? Learn to decipher the quality of the gemstones used for watch dials.
Rose gold has been part of the luxury market since the age of Carl Fabergé and Czarist Russia, and has enjoyed a resurgence in popularity in recent years. Why? We analyse.
Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?