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Lifestyle

Articles on the subject: Trend Forecaster

Connected Modular 45 Golf Edition © TAG Heuer
Trend Forecaster
The evolution of sport watches

From the advent of the luxury sport watch in the 1970s to the birth of the smartwatch in the new millennium, a number of factors have influenced the trajectory of the sport watch. One of the most significant is the increasingly competitive world of professional sports and the growing numbers of watches worn during play.

Tuesday, 19 November 2019
Cait Bazemore
6 min read
13
Big Bang Unico Paraíba King Gold © Hublot
Trend Forecaster
Any colour you like (not just black)

"See red", "Feel blue", "Green with envy"... expressions such as these reflect how colour impacts our mood and behaviour. Watch brands also use colour to appeal to our subconscious. Is the owner of that blue chrono buying into their desire for distant horizons? Is the lady with the scarlet automatic a femme fatale? Read on and see what the colour of your watch says about you.

Friday, 01 November 2019
4 min read
9
Emmanuel Curti, founder of Label Noir
Trend Forecaster
Label Noir takes customisation to the extreme

Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.

Wednesday, 27 February 2019
Fanny Nicolet
4 min read
5
Arraw Two-Face © RJ
Trend Forecaster
The kids are alright!

These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.

Friday, 22 February 2019
4 min read
6
Memories-of-the-Alhambra-cover
Trend Forecaster
Product placement in Korean drama

Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.

Tuesday, 19 February 2019
Laurent Francois
3 min read
les-réseaux-privés-en-ligne-cover
Trend Forecaster
How can luxury watch brands use private social groups to drive sales?

According to a recent study, 84% of outbound sharing takes place via dark social channels. That this should coincide with a surge in interest in second-hand timepieces might not be completely fortuitous.

Tuesday, 08 January 2019
4 min read
Twenty-4 © Patek Philippe
Trend Forecaster
Top 10 ladies’ watches of 2018

Swiss watchmakers have hit on the perfect formula for ladies’ watches. The best new models of 2018 all have four things in common: they are wearable, they are reasonably accessible, all have automatic mechanical movements, and they are mostly divested of the bells and whistles that make some ladies’ watches either inappropriate for everyday wear or exorbitantly expensive.

Thursday, 27 December 2018
6 min read
10
Think Fun © Flik Flak
Trend Forecaster
Christmas, time for children

With only a few more gift-buying days to go, we take the pressure out of presents with ideas for timepieces that will make kids' eyes light up on Christmas morning. Tiny tots or all grown-up, any age is the right age to develop a love of watches. Because after all, Christmas is for children.

Thursday, 20 December 2018
6 min read
8
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
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