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Lifestyle

Articles on the subject: Trend Forecaster

The original Monaco from 1969 was considered too unconventional for the era.
Trend Forecaster
A little piece of Elvis, Paul or Jackie on your wrist…

With the vintage trend showing no signs of abating, now is the time to pay tribute to the iconic watches worn by late, great celebrities. Brands happily revisit legends from the past while at auction, watches with celebrity provenance are achieving record amounts.

Friday, 11 October 2019
Flavia Giovannelli
6 min read
Time Fast D8 © L’Épée 1839
Trend Forecaster
Eight great clock designs

These days, we can check the time on our phone, ask Siri what the time is, even listen to clock ticking ASMR to fall asleep. Why not take a step back from these modern distractions and join us in celebrating some of the best wall clocks that enjoy time in its purest form.

Friday, 04 October 2019
Hope Frost
9 min read
4
Memories-of-the-Alhambra-cover
Trend Forecaster
Product placement in Korean drama

Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.

Tuesday, 19 February 2019
Laurent Francois
3 min read
les-réseaux-privés-en-ligne-cover
Trend Forecaster
How can luxury watch brands use private social groups to drive sales?

According to a recent study, 84% of outbound sharing takes place via dark social channels. That this should coincide with a surge in interest in second-hand timepieces might not be completely fortuitous.

Tuesday, 08 January 2019
4 min read
Twenty-4 © Patek Philippe
Trend Forecaster
Top 10 ladies’ watches of 2018

Swiss watchmakers have hit on the perfect formula for ladies’ watches. The best new models of 2018 all have four things in common: they are wearable, they are reasonably accessible, all have automatic mechanical movements, and they are mostly divested of the bells and whistles that make some ladies’ watches either inappropriate for everyday wear or exorbitantly expensive.

Thursday, 27 December 2018
6 min read
10
Think Fun © Flik Flak
Trend Forecaster
Christmas, time for children

With only a few more gift-buying days to go, we take the pressure out of presents with ideas for timepieces that will make kids' eyes light up on Christmas morning. Tiny tots or all grown-up, any age is the right age to develop a love of watches. Because after all, Christmas is for children.

Thursday, 20 December 2018
6 min read
8
Calendrier-de-l'Avent-cover
Trend Forecaster
Countdown to Christmas

As we ease our way into the festive season, we've put together an advent calendar with all the important news and horological highlights of 2018.

Friday, 07 December 2018
6 min read
Time Machine © L’Epée 1839
Trend Forecaster
The art of the clock (II)

In this early 21st century, table clocks are an invaluable showcase for the imagination and expertise of Fine Watch brands. After Patek Philippe and Cartier, spotlight on Jaeger-LeCoultre, Parmigiani, MB&F and L'Epée 1839.

Tuesday, 04 December 2018
7 min read
5
04_IWC_Galapagos_Mood
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