The 5 most talked-about watch brands during lockdown
Staying relevant in unprecedented times, here are the watch brands that sparked discussions and stayed present on social media during the Covid-19 global pandemic.
Lifestyle
Articles on the subject: Trend Forecaster
Dive into summer
Every year we find ourselves grappling with the same problem of choosing a dive watch for summer and with so much on offer, brands clearly have no intention of making this an easy decision.
Rose gold blooms on luxury watches
Rose gold has been part of the luxury market since the age of Carl Fabergé and Czarist Russia, and has enjoyed a resurgence in popularity in recent years. Why? We analyse.
Ten new watches that shoot for the moon
Could it be the fiftieth anniversary of Man's first steps on the moon that has so inspired watchmakers? This year, brands are pulling out all the stops with a host of watches dedicated to the moon-phase complication. Because what could be lovelier than a moon-struck mechanism?
Bulgari, a leading brand in digital
As Bulgari prepares for Baselworld, releasing new iterations in its four flagship collections, we analyse the brand's social media presence and marketing strategies.
Watch brands clean up their collections
Eliminate clutter, put an end to untidiness.... For Marie Kondo, author of the hugely popular KonMari method, life begins after a good clear-out. Several watch brands appear to have taken her theories to heart to put some order into their collections.
Fifteen watches with nothing to hide
A rarely seen exercise in style ten years ago, skeleton watches are now part of the regular collections at brands intent on showing off their watches' inner beauty.
Label Noir takes customisation to the extreme
Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.
