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Lifestyle

Articles on the subject: Trend Forecaster

Endurance Pro © Breitling
Trend Forecaster
Ten 2020 watches for under CHF 5,000

Sporty, elegant, classic or vintage chic, whatever your style, the top watch brands have you covered and for under CHF 5,000. Quartz or mechanical, colour or black and white, the choice is yours.

Friday, 18 September 2020
5 min read
10
Tambour Curve Tourbillon Volant Poinçon de Genève © Louis Vuitton
Trend Forecaster
A whirlwind of tourbillons

Tourbillons are everywhere. Simple, flying, multi-axes, built into skeleton movements or sharing the stage with other complications, this rotating mechanism is as desirable as ever.

Friday, 11 September 2020
6 min read
14
Bulgari-cover
Trend Forecaster
Bulgari, a leading brand in digital

As Bulgari prepares for Baselworld, releasing new iterations in its four flagship collections, we analyse the brand's social media presence and marketing strategies.

Thursday, 14 March 2019
4 min read
Code 11.59 © Audemars Piguet
Trend Forecaster
Watch brands clean up their collections

Eliminate clutter, put an end to untidiness.... For Marie Kondo, author of the hugely popular KonMari method, life begins after a good clear-out. Several watch brands appear to have taken her theories to heart to put some order into their collections.

Friday, 08 March 2019
4 min read
5
Dual Time Sapphire Cobra © Armin Strom
Trend Forecaster
Fifteen watches with nothing to hide

A rarely seen exercise in style ten years ago, skeleton watches are now part of the regular collections at brands intent on showing off their watches' inner beauty.

Thursday, 07 March 2019
5 min read
15
Emmanuel Curti, founder of Label Noir
Trend Forecaster
Label Noir takes customisation to the extreme

Label Noir masters every aspect of watch customisation, both exterior and movement. Based in Geneva, it provides a sui generis service to connoisseurs from around the world who dream of turning an icon into a legend.

Wednesday, 27 February 2019
Fanny Nicolet
4 min read
5
Arraw Two-Face © RJ
Trend Forecaster
The kids are alright!

These are happy days for the kidult generation, now that Richard Mille is running a sweet shop, Romain Jerome has donned a villain's cape and H. Moser & Cie. has taken to watering its straps. Welcome to an age of nostalgia-driven watches, horological comforters and some kickass wrist wear. Because we're all just kids at heart.

Friday, 22 February 2019
4 min read
6
Memories-of-the-Alhambra-cover
Trend Forecaster
Product placement in Korean drama

Product placements are a well-oiled marketing technique, but it can take more to convince today's sophisticated audiences than a celebrity wearing a beautiful watch. Breitling is paving the way with the Korean drama, “Memories of the Alhambra”.

Tuesday, 19 February 2019
3 min read
Haute Horlogerie journals 2019-2020
Trend Forecaster

Watch Trends 2019-2020, a unique analysis from the FHH

Wednesday, 25 September 2019
Written By Christophe Roulet
4 min read
W
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