The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.
Articles on the subject: Watch Stories
According to writer James Sanderson, “Companies can achieve intimacy between customers and their branded offerings by displaying to the customer that he/she is an important partner”. Partnerships with brands and their online communities are more present than ever, reflecting the growing importance of fan culture in the luxury world.
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Gearheads love watches, watch nerds love cars. It's a simple equation, and grounds enough for watchmakers and car manufacturers to hit the road together.
Omega and the International Olympic Committee have extended their partnership through to the XXXV Olympiad in 2032… an anniversary date, since the brand first served as official timekeeper in Los Angeles in 1932.
From the infinitely vast to the infinitely small, the mysteries of the cosmos continue to fascinate watchmakers. Enjoy this one-way voyage into space and time, courtesy of Louis Moinet, Graham and MB&F.
Since 1970, countries around the world have celebrated Earth Day. On April 22, close to 200 nations took part in the annual event that reminds us how much we owe our planet. Watch brands are making their contribution too.
Most dive watches aren't worn for diving but still have to comply with criteria that are calculated for the toughest conditions. This, and some clever design touches, have won dive watches an army of fans. A look at some of the ones on show in Basel.