Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.
Articles on the subject: Watch Stories
He can pride himself on being the only actor to have played three legendary superheroes: Daredevil, Superman and Batman. He is also one of the most gifted directors/screenwriters of his generation. Ben Affleck talks about fame, money and watches.
Sometimes history can give an entirely different colour to an event. Vacheron Constantin's presentation of its Patrimony perpetual calendar ultra-thin took on a completely new dimension following the sale at auction, just days earlier, of the Don Pancho, a remarkable calendar watch made by the Manufacture in the 1930s.
The Canadian cutie plays Deadpool, Marvel's wisecracking superhero - a guy in a burgundy leather costume and a mask that wouldn't look out of place on a Mexican wrestler. We asked the "merc with a mouth" about his favourite watches.
Patrick Dempsey is rated for his acting talent and as a racing driver at the head of his own team. As a TAG Heuer ambassador since 2014 and watch collector, he has worn the cream of the Swiss brand's timepieces. A diehard fan of James Dean, Steve McQueen and Paul Newman, he explains how watches and race cars have a lot in common.
As the writer and producer of Alita, the story of a teenage cyborg with super-powers, James Cameron returns to his favourite genre of science fiction – and the underwater world he cares deeply about.
In 1953, the Oyster Perpetual Submariner became the first wristwatch to guarantee water-resistance down to 100 metres. Dive into the story of this legend of the deep.
Authentic, natural and likeable, Jennifer Aniston has a lot in common with Rachel Green, the character who shot her to fame in "Friends". Don't be surprised to see her rocking a simple tank top and jeans... with one of the Swiss watches she adores.