Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.
Articles on the subject: Watch Stories
He can pride himself on being the only actor to have played three legendary superheroes: Daredevil, Superman and Batman. He is also one of the most gifted directors/screenwriters of his generation. Ben Affleck talks about fame, money and watches.
As a founder-member of the Responsible Jewellery Council, set up in 2005, Cartier is actively engaged in establishing responsible practices across the diamond and gold jewellery supply chains. Pamela Caillens, Director of Corporate Social Responsibility at Cartier, explains.
As an expression of their commitment to corporate responsibility, the Schaffhausen manufactory is supporting the Plastiki Expedition of David de Rothschild and his organization Adventure Ecology.
No self-respecting collector would ever put their "grandes complications" at risk. Instead, they will wear their "second" watch: a sturdy, inexpensive timepiece for all occasions. And with only a few models fitting the bill, second watches could well be a new market for brands.
More than just a sensational feat for the record books, the Pangaea Expedition wants to bring awareness about the fragile state of our planet so we can take global steps to protect and nurture Mother Earth now and in future generation.
For a long time an elite sport, the skill and thrill of polo is now attracting a wider audience. It is also becoming a coveted discipline for sponsors, who see it as a fabulous means of reaching a highly desirable clientele.