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Rolex is one of the most prevalent and powerful brands of the past century. Though its presence spans globally, it is a particularly potent force in the United States. From strategic partnerships to strategic business moves, Rolex has carefully positioned itself at the centre of American culture, resulting in one of its top markets worldwide.
He can pride himself on being the only actor to have played three legendary superheroes: Daredevil, Superman and Batman. He is also one of the most gifted directors/screenwriters of his generation. Ben Affleck talks about fame, money and watches.
A Longines ambassador, Kate Winslet speaks about her own watches and some of the special moments associated with them.
His remarkable performance in "The King's Speech" left us in awe. Now Colin Firth returns in the "Kingsman" sequel, a connected watch on his wrist.
His pecs moulded by a shirt that must have shrunk in the wash, Sylvester Stallone proves that even at 71, a guy doesn't have to let himself go. But it's not all about the muscles. "Sly" also has a great sense of humour, particularly when talking about his love of watches so beautiful they will knock you out.
Forty years after Sidney Lumet, Kenneth Branagh is the director of a remake of "Murder on the Orient Express", based on the Agatha Christie novel. Onboard with the Shakespearian actor is a gilded cast that includes Johnny Depp, Willem Dafoe, Penelope Cruz and Michelle Pfeiffer.
Baume & Mercier taps Shelby Cobra coupe designer for timepieces collection.
The 35th America's Cup is under way in Bermuda. From May 26th to June 27th, five Challengers will try to wrestle the trophy from Defenders Oracle Team USA. No prizes, on the other hand, for guessing which timekeeping instrument will be onboard, battling it out alongside crews: the regatta watch, of course.
