A crescent moon dances with time on the new Arceau, revealing then concealing the hour as it turns.
Concerns over trade in a post-Brexit Britain haven't prevented the UK market from performing well these past months, aided by sterling's weakness. As the country heads towards its latest deadline, watch brands are making sure they are prepared for every outcome, including a no-deal scenario.
While Longines advocates elegance as a way of life, this hasn't prevented it from implementing a strategy more akin to a battle plan, conquering fourth place among Swiss watch brands in the process. Still leading the troops after 48 years, Walter von Känel has his sights set on the next rival in line.
The months go by and not a single cloud darkens Hermès' growth prospects. Sales increased 7.5% in 2016, and the Parisian firm recorded a further 13.5% rise in this year's first quarter. Only its watch business is struggling to keep pace.
A name more often associated with elegant simplicity, Jaquet Droz shows it is no less of a virtuoso in masculine sports watches. These two SW styles have a 45-mm diameter, and are proposed in steel or a combination of steel and red gold.
Two seasoned industry professionals, neither of them involved with any brand or group, have teamed up to develop a watch that might give some food for thought to the big players.