The watchmaker is partnering with Ocearch, the leading scientific shark conservation non-profit.
The German town of Glashütte has been a centre for fine watchmaking since 1845. Nomos Glashütte is marking the occasion with three limited-edition versions of a classic model.
Fitted with a strap you can change yourself, in step with your moods and the changing seasons, this dynamic and tangy timepiece now comes in two 36 and 30 mm diameters, teamed with purple, bright pink and anise green straps.
While Longines advocates elegance as a way of life, this hasn't prevented it from implementing a strategy more akin to a battle plan, conquering fourth place among Swiss watch brands in the process. Still leading the troops after 48 years, Walter von Känel has his sights set on the next rival in line.
The months go by and not a single cloud darkens Hermès' growth prospects. Sales increased 7.5% in 2016, and the Parisian firm recorded a further 13.5% rise in this year's first quarter. Only its watch business is struggling to keep pace.
A name more often associated with elegant simplicity, Jaquet Droz shows it is no less of a virtuoso in masculine sports watches. These two SW styles have a 45-mm diameter, and are proposed in steel or a combination of steel and red gold.
Two seasoned industry professionals, neither of them involved with any brand or group, have teamed up to develop a watch that might give some food for thought to the big players.