A hip artsy crowd gathered at Condesa, Mexico City’s trendy neighbourhood and home of established and up and coming artists to join an event hosted by TAG Heuer, the Swiss avant garde watchmaker. The American street artist Alec Monopoly transformed an art space into his workshop. The guests got a closer look into his creative process. Alec was putting finishing touches to a canvas in tribute to the Mexican solidarity and strength after the devastating earthquake of September 2017.
The Mysterious Double Tourbillon movement created at the La Chaux-de-Fonds Manufacture in 2013 represents a milestone in Cartier watchmaking history: the tourbillon appears to be suspended in mid-air with no connection to the rest of the movement.
The very first fine watch you buy is the one you will keep for a lifetime. Which is precisely where Baume & Mercier aims to position itself, as a brand with a powerful identity at the gateway to luxury. CEO Alain Zimmermann explains.
Swiss watch exports could double over the next fifteen years to reach CHF 40 billion as the number of ten-digit turnovers grows.
Swissness, which proposes to increase the Swiss-made value of industrial products to 60%, has reached an important stage in its adoption. Debate is rife among watchmakers, particularly concerning the objective to raise the threshold for mechanical watches to 80%.
Things are looking good for Richemont. Bernard Fornas will leave his position as CEO of Cartier after years spent solidly at the helm, and hand over to Stanislas de Quercize who says goodbye to Van Cleef & Arpels. A man of thought but most of all a man of action, he hands his successor a flourishing brand where he has achieved excellent results. A legendary but also a living brand; a contemporary and, I would say, timeless brand. A forever brand. A true commander, he has steered his craft over the world's seas, and always brought it back to port loaded with treasures.