The Swiss watchmaker's second collaboration with the Godfather of Streetwear, Hiroshi Fujiwara, has produced a one-of-a-kind chrono, equipped with the Heuer 02 manufacture movement.
The two partners embarked on a very personal journey to create a unique masterpiece: a Rolls-Royce Wraith Black Badge inspired by Franck Muller’s famous Crazy Hours.
According to American author Maya Angelou, people will forget what you said and forget what you did, but people will never forget how you made them feel. This seems to me to be a useful observation when considering something a good many luxury brands, too busy conforming to ever more complex marketing analyses, tend to omit: how the other feels.
Sotheby's and Antiquorum held sessions in Hong Kong for one, New York for the other, with mixed fortunes. While the former realised a more than satisfactory total, the latter can rank this among its least memorable sales… some might even say flops, given the numerous lots that went unsold.