These past years, Roger Dubuis has cemented an alliance with Italian legend, Lamborghini Squadra Corse. The Excalibur Aventador S was the first horological expression of this high-speed partnership. Now, the Manufacture is gearing up to introduce a new black-and-red version.
On red carpets and at prestigious events around the world, black always exudes classic elegance. Traditionally reserved for the big occasions, it symbolises simplicity in its purest form.
The first stage in the process of developing a Bovet timepiece is to define its functions and aesthetic qualities. Straight away the timepiece is conceived as an entity by a body of watchmakers, designers and different watchmakers specialist (case-makers, dial-makers). Much more than the sum of their parts, Bovet 1822 timepieces are developed as a seamless and coherent whole, both technically and aesthetically.
A sense of aesthetic must be acquired to create a work that will be justly appreciated.
Not so very long ago, the métiers d'art in watchmaking were essentially concerned with the preservation of rare and ancient crafts. Not so today, as innovation and optimisation of costs have emerged as decisive factors in brands' strategy in this domain.
Sumptuously decorated watches are increasingly in vogue, and new techniques have joined the already age-old crafts. By defining a unique style of expression, brands have found a new way to mark their territory.