The Deloitte Swiss Watch Industry Study 2021 confirms a positive outlook for the sector, though not entirely without risks and challenges such as supply chain disruptions, greenwashing, falling export volumes, a diminishing appeal of Swiss-Made and reliance on China. There is still a lot to think about in a post-pandemic environment.
In partnership with the Responsible Jewellery Council, Cartier and Kering are launching the Watch and Jewellery Initiative 2030. Open to watch and jewellery brands across the globe, it lays down a common core of goals for the climate, natural resources and inclusiveness.
The year 2014 came to a close in a more difficult context for the Swiss watch industry, however exports by the sector continued to grow. The annual result recorded a total value of 22.2 billion francs, corresponding to an increase of 1.9% compared to 2013. As in 2013, which recorded exactly the same rate of growth, 2014 will have been a year of consolidation at a high level. Mention must be made however of the negative trend observed in November and December, linked to the autumn events in Hong Kong and the decline of the Chinese market.
Once upon a time there was the Poinçon de Genève, a hallmark introduced in 1886 and already intended as an effective measure against counterfeiting. Contrôle Officiel Suisse des Chronomètres (the famous COSC), which certifies the precision of Swiss watches that meet its criteria, dates from 1973 in its present form.