After sapphire, Hublot turns to transparent SAXEM, never before used in watchmaking, to produce the beautiful emerald green of the Big Bang MP-11.
IWC Schaffhausen and the Antoine de Saint-Exupéry Youth Foundation have marked the 80th anniversary of Antoine de Saint Exupéry’s historic flight across the Atlantic, with an exhibition at the IWC Boutique in New York. The Pilot’s Watch Timezoner Chronograph Edition “80 Years Flight to New York” commemorates this event.
A fake website for fake watches is the Federation of the Swiss Watch Industry's latest initiative to raise public awareness of the damage caused by counterfeiting. Web users looking to buy a fake watch are redirected to a page that warns them of the dangers they face.
After Manufacture Chopard, Qualité Fleurier and Fleurier Ébauches, the Geneva firm has thrown open the doors of a new building in the village. The Chopard Forum will be a cultural venue and host the brand's guests.
A California-based foundation is working on a clock that will measure time for ten millennia.
Between the brands that are stepping up their presence in China and the ones that are rushing to gain a foothold there, barely a month goes by without another high-profile store opening, as watch firms look to tap into China's economic miracle.
In the second quarter 2010, China eclipsed Japan as the second largest economy in the world and, given the gap in the two countries' growth, is expected to confirm its position for the full year. Despite this, China plays it low-key and acknowledges it is still a developing nation.