First imagined by the Le Sentier firm in 1959, this new interpretation in white gold swathed with diamonds is fitted with the legendary Calibre 101, the smallest mechanical movement in the world.
Three months ago, Patek Philippe and Vacheron Constantin were two of the hottest searches on Weibo: not for their watches, but because of customers' attempts to avoid import duty.
A California-based foundation is working on a clock that will measure time for ten millennia.
Between the brands that are stepping up their presence in China and the ones that are rushing to gain a foothold there, barely a month goes by without another high-profile store opening, as watch firms look to tap into China's economic miracle.
In the second quarter 2010, China eclipsed Japan as the second largest economy in the world and, given the gap in the two countries' growth, is expected to confirm its position for the full year. Despite this, China plays it low-key and acknowledges it is still a developing nation.
China first fell in love with mechanical timepieces in the late 1500s, when Jesuits presented the first clocks to the Imperial Court. Centuries later, this love affair is still going strong and has positioned China top of the league for Swiss watch exports.
Chinese watch firms are investing in Switzerland with the likes of Ebohr, which has launched its first brand; Fiyta, which has taken over Montres Chouriet, and Sea-Gull which is taking a stake in a Swiss movement manufacturer. Their objective is to move upmarket and seduce Chinese customers with the lure of Swiss Made.