A hip artsy crowd gathered at Condesa, Mexico City’s trendy neighbourhood and home of established and up and coming artists to join an event hosted by TAG Heuer, the Swiss avant garde watchmaker. The American street artist Alec Monopoly transformed an art space into his workshop. The guests got a closer look into his creative process. Alec was putting finishing touches to a canvas in tribute to the Mexican solidarity and strength after the devastating earthquake of September 2017.
The Mysterious Double Tourbillon movement created at the La Chaux-de-Fonds Manufacture in 2013 represents a milestone in Cartier watchmaking history: the tourbillon appears to be suspended in mid-air with no connection to the rest of the movement.
The aptly named Summit from Montblanc is the first venture into smartwatch technology for this pioneering brand.
Panthère and Drive are the new faces of Cartier in time measurement. A jeweller at heart with watchmaking coming later, the brand is refocusing on its founding tenets and addressing ladies first. Men won't be forgotten, but this new approach sees Cartier take on its mantle as a "women's brand".
In one of his final interviews as CEO of Montblanc before moving on to a corporate position at the Richemont Group, Jerome Lambert discusses the transition from Montblanc and the product direction he has taken with the brand that will now be his legacy. “People seem to be recognizing that we are also known for fine watchmaking and our watches are making a big buzz,” says Lambert.
Taking its cue from 1970s electronic watches, the Dōdekal One – D110 features a digital hours display in the centre of the dial. An original creation, prior to Baselworld, that marks MCT's 10th anniversary.
The Le Locle watchmaker returns to its best-seller for an 8-piece limited edition with black PVD titanium case, a skull on the tourbillon carriage, and a choice of stingray or personalised strap. Introducing the X-TREM-1 – StingHD prior to Baselworld.
In an unprecedented move, TAG Heuer hosted a global launch of its newest smart watch – hosting a US unveiling in the Silicon Valley and a press conference in the heart of Switzerland back to back. In attendance at one or the other were the top ranking executives of TAG Heuer, Intel and Google. The huge press conference and unveiling announcements seem well warranted, as the new Connected Modular 45 smart watch is a truly big deal for a host of reasons.