The Deloitte Swiss Watch Industry Study 2021 confirms a positive outlook for the sector, though not entirely without risks and challenges such as supply chain disruptions, greenwashing, falling export volumes, a diminishing appeal of Swiss-Made and reliance on China. There is still a lot to think about in a post-pandemic environment.
In partnership with the Responsible Jewellery Council, Cartier and Kering are launching the Watch and Jewellery Initiative 2030. Open to watch and jewellery brands across the globe, it lays down a common core of goals for the climate, natural resources and inclusiveness.
In the month of March, Swiss watch exports reached the same level as one year previously. After distinctly positive monthly variations, the trend this time was -0.3%. Their value stood at 1.6 billion francs. The first quarter, which saw a 4.5% higher result than in 2013, therefore marked a very good start to the year for exporting companies.
According to American author Maya Angelou, people will forget what you said and forget what you did, but people will never forget how you made them feel. This seems to me to be a useful observation when considering something a good many luxury brands, too busy conforming to ever more complex marketing analyses, tend to omit: how the other feels.
Sotheby's and Antiquorum held sessions in Hong Kong for one, New York for the other, with mixed fortunes. While the former realised a more than satisfactory total, the latter can rank this among its least memorable sales… some might even say flops, given the numerous lots that went unsold.