Journey into the Milky Way with H. Moser & Cie. and the Endeavour Perpetual Moon Concept Aventurine, a poetic and minimalist interpretation of the moon-phase display.
Christophe Claret presents an 8-piece limited edition Maestro Quetzalcoatl, in honour of one of the major deities of ancient Mexico. Painstakingly hand-engraved, the feathered serpent coils itself around the movement of this Maestro watch.
Between the brands that are stepping up their presence in China and the ones that are rushing to gain a foothold there, barely a month goes by without another high-profile store opening, as watch firms look to tap into China's economic miracle.
In the second quarter 2010, China eclipsed Japan as the second largest economy in the world and, given the gap in the two countries' growth, is expected to confirm its position for the full year. Despite this, China plays it low-key and acknowledges it is still a developing nation.
China first fell in love with mechanical timepieces in the late 1500s, when Jesuits presented the first clocks to the Imperial Court. Centuries later, this love affair is still going strong and has positioned China top of the league for Swiss watch exports.
Chinese watch firms are investing in Switzerland with the likes of Ebohr, which has launched its first brand; Fiyta, which has taken over Montres Chouriet, and Sea-Gull which is taking a stake in a Swiss movement manufacturer. Their objective is to move upmarket and seduce Chinese customers with the lure of Swiss Made.
Unsurprisingly, my last "In the Air" on the Fine Watchmaking Manifesto sparked quite a reaction. As in all things meteorological, favourable and cross winds blew, though fortunately without serious turbulence. It's never a bad thing to let in some fresh air.