For the launch of one of their boldest watches, H. Moser & Cie is lending the Pioneer Centre Seconds Funky Blue Black Edition to lucky guardians, who will accompany it on an adventure around the globe for one year.
The Swiss watch brank announces a relocation of its London boutique to iconic Old Bond Street and renews its partnership with Frieze.
Avidity, not luxury, is putting the world at risk. The avidity that threatens brands when they don’t deliver their promise of quality and originality, when they fail to respect their customers and put service bottom of the agenda.
Over the past several years, the Fine Watch sector appears to have grown more aware of its impact on the environment. Certifications, partnerships and energy-efficient buildings are just some of the many new initiatives, although not all these make the same contribution to reducing the sector’s ecological footprint.
Over the past six months, Swatch and Richemont share prices have soared, closely followed by PPR, LVMH and Hermès. For analysts, this is a sign that the worst of the crisis is behind us.
There are several possible lines of action to reduce the negative environmental impact of extracting precious materials. One solution would be for buyers to form a pressure group and request that producers provide guarantees. In 2008, the Swiss watch industry used 36 tonnes of gold or 1% of global consumption. This could be enough to put pressure on the market.
The current economic crisis clearly implies spending cuts in non-essential or secondary sectors. Regrettably, the environment is often considered as such. However, not every Fine Watch brand is feeling the effects of recession to the same degree. In this context, a company could be well-advised to manage its environmental impact, given the repercussions this can have on its image. Unauthorised constructions, accidental pollution due to non-respect of safety regulations or the increased number of commuters in the Arc Jurassien regions are all detrimental to a company’s reputation. Note too that proper environmental management also saves money through optimised use of resources and routine recycling.