A crescent moon dances with time on the new Arceau, revealing then concealing the hour as it turns.
Concerns over trade in a post-Brexit Britain haven't prevented the UK market from performing well these past months, aided by sterling's weakness. As the country heads towards its latest deadline, watch brands are making sure they are prepared for every outcome, including a no-deal scenario.
Karl warned us: modesty is back. Prestigious brands have echoed his thoughts and changed their tack.
While a place in the Guinness Book of Records isn't the be all and end all for a company such as Vaucher Manufacture, the sigh of relief that Piaget gave in Geneva must have been heard all the way to Fleurier.
Not everyone is happy with the "Swissness" project. Far from it, as swissinfo.ch explains. Currently under discussion by the Swiss parliament, it lays down tougher Swiss Made criteria, stipulating that at least 60% of watches' cost price must be produced in Switzerland, versus the current 50%. Around a quarter of manufacturers of low to mid-range watches have formed a Swiss Made Community of Interests to oppose the proposed revision of the law.
While 2009 took some of the heat off the battle that rages around supplies of watch parts, this was no doubt just a break in the hostilities that are building up between the Swatch Group and its clients. Fighting talk from Nicolas G. Hayek, Chairman of Swatch, and Jean-Christophe Babin, CEO of TAG Heuer.
The year 2009 will go down as a year of crisis in the history of luxury goods companies, all of which experienced sales and margin declines. Leather goods producers (Hermès, LVMH), however, suffered to a lesser degree than watch and jewellery makers (Swatch Group, Richemont, Bulgari). Positive signs already emerged in 4Q09 and continued in 1Q10 (+16,6%) owing to the easier comparison base.
Counterfeiting has grown to unprecedented proportions. Global trade in counterfeit goods could go from $5.5 billion in 1982 to almost $600 billion in 2010, equivalent to 10% of world trade according to the former French budget minister Eric Woerth.