Over the years, Hautlence has cultivated the art of breaking rules. The HL2.3 Punk with its unique and unexpected aesthetic is in line with this spirit.
Vacheron Constantin has called upon the Arianee consortium to activate and deploy its digital certification via Blockchain technology. This authentication offers an unparalleled certification and traceability service, with the ongoing objective of combating counterfeiting.
The new market of aftermarket parts, used in the famous "authentic-fake watches", has the wind in its sails and is likely to fool even the most knowledgeable collectors. Unfortunately, the pleasure of unearthing a rare timepiece has become rarer than the watch itself…
More than the product itself, it is the way it is presented that now varies from one market to another. Pamela Danziger, founder of Unity Marketing, gives her analysis of the situation.
A specialist in astronomical complications, the German brand Martin Braun joined the Franck Muller group last year, to the benefit of all concerned.
The debate could seem endless. Fed by tradition and history, the watchmaking industry cannot avoid the debate. What are its values? Have they changed? Do they have any future? Christophe Golay, "custom-made" specialist who is not looking for glory or power gives us his answers.
For a company launched barely five years ago, the slogan "Watchmakers + Since Always" could be considered yet another impertinence in a branch that sees more than its share. As with any promotional claim, there is undoubtedly an element of exaggeration, of wishful thinking even, but also a sound reality. A passion for timepieces, kept alive by a small group of collectors over successive generations, has laid the foundations for a new name in the world of prestige watches, the Lausanne-based Instruments & Mesures du Temps (I&MT).
Even in today's globalised world, no two markets are the same. Europeans are said to make conservative choices while the Chinese buy with their eyes closed. As for the Italians, they are in a league of their own. Brands' answer to this plurality is to propose powerful, identifiable collections.