Inspired by the Frecce Tricolori watch that Breitling created for the hotshots of the Italian Air Force’s aerobatic fleet in 1983, the Super Chronomat is a supercharged, all-purpose sports watch.
After meteoric growth between 2015 and 2019, Gucci is looking for new ways to boost performance. The roadmap for 2021, the brand’s 100th anniversary year, includes a foray into Haute Horlogerie. The first watches are already on display, Place Vendôme in Paris.
Urban Square, the latest model from Antoine Preziuso, is a highly symbolic piece. The Genevan master-watchmaker has imagined a minimalist watch in titanium with an in-house additional module that is also a product of today’s challenging times.
Distribution must contend with important challenges in the years to come, and the Fondation de la Haute Horlogerie (FHH), in partnership with Bocconi University School of Management in Milan, is shedding light on what these challenges will be. Their findings will be made public next January during the 2010 Salon International de la Haute Horlogerie in Geneva. Carlo Ceppi, Mission Delegate for the Italy-Greece delegation at the FHH and Manager for IWC Italy , gives a foretaste of the survey’s conclusions.
When a company makes diving watches, surely it’s only natural that it should care about the marine environment, which is plagued by pollution. A number of firms have indeed decided to do their bit, just to show that ecology is everyone’s business. And possibly promote their core values at the same time, with tailor-made products into the bargain.
Diving watches are in demand not only for their subaquatic virtues, as watchmakers are well aware. For the man on the beach, their sporting style and robust design are more convincing arguments. Exactly the motivation firms need to go on "loading" models which, stripped to the bare essentials, would resemble nothing more than, well, a diving watch. And when it comes to pulling out all the stops, watchmakers can be trusted to put their expertise to good use with all manner of complications.
What better time than summer to sport a diving watch, and preferably the tan line that goes with it. Yet only a handful of these aficionados have ever probed the ocean’s depths. No matter, as these models have risen to the surface of exceptional technical and sports watches in their own right.
As a decorative feature of more and more contemporary homes, clocks are inspiring designers of every ilk. As for the clockmakers themselves, some are perpetuating a tradition while others venture into new territory.